Sales Enablement Manager, National AI & Emerging Technology (14 Month Contract)
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Key skills for this role
About the Role
KPMG Canada seeks a Sales Enablement Manager to operationalize AI Go-To-Market plans, build sales enablement content, and drive pipeline growth.
Key Skills for This Role
Responsibilities
- Develop sales materials: pitch decks, one pagers, talk tracks tailored to priority industries and buyer personas
- Maintain centralized credentials (case studies, references, tombstones) and coordinate updates with sectors, alliances, and delivery teams
- Create and maintain templated proposal content for AI offering narratives, differentiators, and value cases
- Package thought leadership into sales ready assets in partnership with marketing
- Establish version control and quality standards for AI GTM content
- Operationalize the national AI GTM strategy, ensuring timely delivery of materials and projects
- Support the AI GTM Chair with scheduling, reports, and action items
- Collect win/loss insights and engagement feedback to refine offerings and messaging
- Partner with account teams to identify and progress AI opportunities and door openers
- Own the national AI pipeline view: structure dashboards, track sourced/influenced pipeline, monitor stage health and conversion
- Drive CRM hygiene on AI tags/attributes to ensure accurate reporting and attribution
Requirements
- 5–8+ years in GTM, sales enablement, pursuits/proposals, or product marketing within professional services or B2B technology
- Bachelor’s degree in business, marketing, or related field
- Demonstrated ability to build winning proposal/pitch content and credential libraries
- Familiarity with AI/analytics concepts and how buyers adopt AI
- Revenue operations acumen: pipeline metrics, stage conversion, forecasting rhythms
- Excellent communication (written, visual, and verbal)
- Fluency in English
- Experience tailoring AI offers by sector or function (nice to have)
- Hands on experience with proposal tooling and content libraries (nice to have)
- Working knowledge of BI tools (e.g., Power BI) and CRM (e.g., Salesforce) (nice to have)
Full Job Posting
Overview
- At KPMG in Canada, our people bring their unique perspectives to Canada’s most important challenges.
- We are scaling our national AI Go To Market (GTM) program to help our client teams originate, shape, and win AI work across priority sectors and accounts.
- Reporting to the Managing Director of AI Enablement, the Sales Enablement Manager will operationalize GTM plans, build high impact sales enablement content, and turn market demand into measurable pipeline and revenue.
What You Will Do
- Develop sales materials: pitch decks, one pagers, talk tracks tailored to priority industries and buyer personas.
- Maintain centralized credentials (case studies, references, tombstones) and coordinate updates with sectors, alliances, and delivery teams.
- Create and maintain templated proposal content for AI offering narratives, differentiators, and value cases.
- Package thought leadership into sales ready assets in partnership with marketing.
- Establish version control and quality standards for AI GTM content.
- Operationalize the national AI GTM strategy, ensuring timely delivery of materials and projects.
- Support the AI GTM Chair with scheduling, reports, and action items.
- Collect win/loss insights and engagement feedback to refine offerings and messaging.
- Partner with account teams to identify and progress AI opportunities and door openers.
- Own the national AI pipeline view: structure dashboards, track sourced/influenced pipeline, monitor stage health and conversion.
- Drive CRM hygiene on AI tags/attributes to ensure accurate reporting and attribution.
What You Bring To The Role
- 5–8+ years in GTM, sales enablement, pursuits/proposals, or product marketing within professional services or B2B technology.
- Bachelor’s degree in business, marketing, or related field (MBA or equivalent experience an asset).
- Demonstrated ability to build winning proposal/pitch content and credential libraries.
- Familiarity with AI/analytics concepts and how buyers adopt AI.
- Revenue operations acumen: pipeline metrics, stage conversion, forecasting rhythms.
- Stakeholder orchestration across national, sector, and alliance teams.
- Excellent communication (written, visual, and verbal) and ability to translate complex AI topics into client friendly value.
- Portfolio of proposal/sales assets and examples of pipeline reporting or GTM dashboards preferred.
- Experience tailoring AI offers by sector or function; exposure to alliance ecosystems considered an asset.
- Hands on experience with proposal tooling and content libraries; familiarity with brand/creative workflows.
- Working knowledge of BI tools (e.g., Power BI) and CRM (e.g., Salesforce) reporting for pipeline/attribution.
KPMG Ontario Region Pay Range Information
- The expected base salary range for this position is CAD 74,000 to CAD 111,000 and may be eligible for bonus awards.
KPMG BC Region Pay Range Information
- The expected base salary range for this position is CAD 74,000 to CAD 111,000 and may be eligible for bonus awards.
Providing you with the support you need to be at your best
- Our Values, The KPMG Way: Integrity, Excellence, Courage, Together, For Better.
About KPMG
- KPMG in Canada is a proud equal opportunities employer committed to creating a respectful, inclusive and barrier free workplace.
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