Sales Enablement Manager, National AI & Emerging Technology (14 Month Contract)
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Key skills for this role
About the Role
KPMG Canada is hiring a Sales Enablement Manager for a 14-month contract to operationalize AI Go-To-Market plans, build sales enablement content, and drive pipeline growth. The role requires 5-8+ years in GTM, sales enablement, or related fields within professional services or B2B technology.
Key Skills for This Role
Responsibilities
- Develop sales materials: pitch decks, one pagers, talk tracks tailored to priority industries and buyer personas
- Maintain centralized credentials (case studies, references) and coordinate updates with sectors, alliances, and delivery teams
- Build and maintain templated proposal content for AI offering narratives, differentiators, and value cases
- Partner with marketing to package thought leadership into sales ready assets
- Establish version control and quality standards for AI GTM content
- Operationalize the national AI GTM strategy, ensuring timely delivery of materials and projects
- Support AI GTM Chair with meeting scheduling, reports, and action items
- Collect win/loss insights and engagement feedback to refine offerings and messaging
- Partner with account teams to identify and progress AI opportunities and 'door openers'
- Own the national AI pipeline view: structure dashboards, track sourced/influenced pipeline, monitor stage health, publish reports
- Drive CRM hygiene on AI tags/attributes to ensure accurate reporting and attribution
Requirements
- 5 8+ years in GTM, sales enablement, pursuits/proposals, or product marketing within professional services or B2B technology
- Bachelor's degree in business, marketing, or related field
- Demonstrated ability to build winning proposal/pitch content and credential libraries
- Familiarity with AI/analytics concepts and how buyers adopt AI
- Revenue operations acumen: pipeline metrics, stage conversion, forecasting rhythms; comfort with dashboards/BI and CRM hygiene
- Stakeholder orchestration across national, sector, and alliance teams
- Excellent communication (written, visual, and verbal) and ability to translate complex AI topics into client friendly value
- Portfolio of proposal/sales assets and examples of pipeline reporting or GTM dashboards preferred
Full Job Posting
Overview
- KPMG in Canada is scaling its national AI Go To Market program.
- Reporting to the Managing Director of AI Enablement, the Sales Enablement Manager will operationalize GTM plans and build sales enablement content.
What You Will Do Sales Enablement
- Develop sales materials: pitch decks, one pagers, talk tracks tailored to priority industries and buyer personas.
- Maintain centralized credentials (case studies, references) and coordinate updates with sectors, alliances, and delivery teams.
- Build and maintain templated proposal content for AI offering narratives, differentiators, and value cases.
- Partner with marketing to package firm and alliance thought leadership into sales ready assets.
- Establish version control and quality standards for AI GTM content.
What You Will Do Support the AI GTM Strategy
- Operationalize the plan: manage end to end initiatives to support the national AI GTM strategy.
- Support the AI GTM Team: work with AI GTM Chair to schedule meetings, prepare reports and manage action items.
- Feedback loop: collect win/loss insights and engagement feedback to refine offerings, messaging, and enablement needs.
What You Will Do Revenue Growth & Pipeline Management
- Opportunity creation: partner with account teams to identify and progress AI opportunities and 'door openers'.
- Pipeline reporting: own the national AI pipeline view, structure dashboards, track sourced/influenced pipeline, monitor stage health, publish reports.
- Forecast hygiene: drive CRM hygiene on AI tags/attributes to ensure accurate reporting and attribution.
What You Bring To The Role Must Have
- 5 8+ years in GTM, sales enablement, pursuits/proposals, or product marketing within professional services or B2B technology.
- Bachelor's degree in business, marketing, or related field (MBA or equivalent experience an asset).
- Demonstrated ability to build winning proposal/pitch content and credential libraries.
- Familiarity with AI/analytics concepts and how buyers adopt AI.
- Revenue operations acumen: pipeline metrics, stage conversion, forecasting rhythms; comfort with dashboards/BI and CRM hygiene.
- Stakeholder orchestration across national, sector, and alliance teams.
- Excellent communication (written, visual, and verbal) and ability to translate complex AI topics into client friendly value.
- Portfolio of proposal/sales assets and examples of pipeline reporting or GTM dashboards preferred.
What You Bring To The Role Nice to Have
- Experience tailoring AI offers by sector or function; exposure to alliance ecosystems and co marketing/co selling motions.
- Hands on experience with proposal tooling and content libraries; familiarity with brand/creative workflows.
- Working knowledge of BI tools (e.g., Power BI) and CRM (e.g., Salesforce) reporting for pipeline/attribution.
KPMG Ontario Region Pay Range Information
- Expected base salary range: CAD 74,000 to CAD 111,000, may be eligible for bonus awards.
KPMG BC Region Pay Range Information
- Expected base salary range: CAD 74,000 to CAD 111,000, may be eligible for bonus awards.
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