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AppsFlyer is the Modern Marketing Cloud trusted by more than 15,000 brands worldwide. North America sales development sits inside regional marketing org and creates the net-new pipeline behind our growth and enterprise business.
The team runs the full top-of-funnel motion: Greenfield prospecting, competitive displacement against other measurement providers, and inbound qualification. You'll report to the Senior Director of Marketing for North America, and success in this role depends on operating in lockstep with regional sales, field marketing, and the global demand generation team.
North America is also where AI-assisted sales development gets defined at AppsFlyer. Part of this job is deciding which parts of the motion software should run, which parts stay with people, and what an SDR's day looks like as that line moves.
AppsFlyer is the Modern Marketing Cloud trusted by more than 15,000 brands worldwide. North America sales development sits inside regional marketing org and creates the net-new pipeline behind our growth and enterprise business.
The team runs the full top-of-funnel motion: Greenfield prospecting, competitive displacement against other measurement providers, and inbound qualification. You'll report to the Senior Director of Marketing for North America, and success in this role depends on operating in lockstep with regional sales, field marketing, and the global demand generation team.
North America is also where AI-assisted sales development gets defined at AppsFlyer. Part of this job is deciding which parts of the motion software should run, which parts stay with people, and what an SDR's day looks like as that line moves.
Manage six SDRs directly. Own one-to-ones, coaching, ramp, territory and patch decisions, and performance.
Stay close enough to the work that you notice when activity or results drift that week, and act on it, rather than finding it in a quarterly review.
Set the standard for how the team operates and hold it, including when that means an uncomfortable conversation early instead of a harder one later.
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Coach outbound calling directly. Listen to live calls and give reps specific, actionable direction on what to change and why.
Own sequence quality, messaging, call structure, objection handling, and discovery. Take a sequence apart with a rep and rebuild it together.
Have a point of view on the work: Which accounts are worth 1:1 personalization, which are best served by a strong pre-built cadence, and where the team's time is better spent elsewhere.
Carry the team's pipeline target across both volume and quality of meetings generated.
Protect focused time for named strategic accounts while driving coverage across the wider set of high-fit prospects.
Own the metrics and act on them. Weekly pacing, per-rep diagnostics, and a clear read on where the funnel is leaking and why.
Own the AI tooling behind the team's output, from evaluation through implementation and day-to-day operation, across lead qualification, signal-based outbound, meeting preparation, and sequence generation.
Define the plays, set the qualification and disqualification logic, and review what the agents produce before it reaches a prospect.
Judge output honestly against a real quality bar and a real cost, and decide what earns a place in the motion and what does not.
Shape what the team does with the capacity this creates, which we expect to shift toward the work that benefits most from a person in the room.
Own recruiting and onboarding as a standing part of the job. This team turns over by design: Strong SDRs graduate into Sales, Customer Success, and Marketing roles, and there is a path from Growth SDR into Enterprise SDR.
Give every new rep a structured ramp with clear expectations and regular feedback, so they always know where they stand and have what they need to succeed.
Build the assets that make ramp repeatable: A documented onboarding plan, a library of strong calls and sequences, and defined 30, 60, and 90 day expectations.
Experience in MarTech, AdTech, mobile technology, attribution, analytics, or measurement platforms.
Experience working with Mobile Measurement Partners (MMPs).
Vertical depth in one of our priority industries (gaming, e-commerce, finance, media and entertainment).
Experience selling or prospecting into marketing, growth, data, or product teams.
Experience working with global teams across multiple time zones.
Introduced by an AppsFlyer team member.
This role is based in our San Francisco office and requires in-office presence four days per week. The team is co-located and the coaching happens shoulder to shoulder. For our SF-based candidates, the expected On Target Earnings (OTE) are between $180000 and $220000 (including bonus or commission). The offer varies on many factors, including market location, job-related knowledge, skills, experience, interview results, references, etc. As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners. “As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO
Global marketing measurement and analytics platform helping brands optimize campaigns across mobile, web, and CTV through attribution, deep linking, and data collaboration.
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