Sales Development Representative (Bilingual)

The Role

What are the main responsibilities for this role?

• Lead Qualification & Pipeline Management - Making outbound calls and responding to inbound enquiries to qualify prospective families for our consulting programs - Ask the right questions to assess fit, readiness and intent - Accurately manage and update all lead data within Salesforce CRM - Track and move leads through the pipeline with precision and discipline
• Meeting & Conversion Support - Schedule qualified consultations for Academic Advisors and the Country Manager - Ensure leads are properly prepared ahead of consultations - Track outcomes and maintain clean handovers between teams
• Event & Outreach Engagement - Follow up promptly and strategically with event-generated leads - Support and participate in school talks, seminars and Crimson-hosted events when required - Represent Crimson professionally at industry events
• Relationship Building - Establish strong, professional relationships with prospective familiies - Maintain consistent, empathetic communication, particularly with Mandarin-speaking parents - Deliver a premium, consultative first impression aligned with Crimson's brand
• Reporting & Continuous Improvement - Maintain accurate reporting for management - Proactively improve outreach scripts, qualification techniques and processes - Stay informed about US & UK admissions trends and the broader education landscape

Core Requirements

• Fluent in both Mandarin and English (spoken and written)
• Confident handling phone conversations with parents and senior stakeholders