Sales Development Representative

The Role

What are the main responsibilities for this role?

• Making calls and responding to enquiries from leads to qualify them for sales processes, ensuring that data is diligently and accurately entered and managed within Crimson’s Client Relations Management (CRM) system, Salesforce
• Engage with inbound leads through outbound phone calls, WhatsApp, and emails
• Conduct structured discovery conversations to understand student goals and readiness
• Scheduling meetings for the leads to meet with Crimson’s Academic Advisors
• Establish, develop and maintain positive and professional customer interactions and relationships for Crimson
• Continuously improving sales techniques, processes and enhancing industry knowledge
• Engaging in outreach activities such as presenting at school talks, careers expos, and Crimson seminars when required
• Track all prospect interactions, notes, and activity metrics accurately in the company's CRM

What skills and experience are required?

• Excellent spoken and written English communication skills
• Experience in Customer Service
• Comfort engaging with prospective clients through structured outbound phone interactions
• Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), willingness to learn and go the extra mile
• Basic digital proficiency is a must, and familiarity with CRM tools (preferred)
• Preferred Background
• 1–3 years of experience in customer service, sales, or client-facing roles
• Exposure to international education or admissions landscape (advantageous)
• Experience working with targets, inbound and outbound, or outreach environments
• This is a full-time role with hours aligned to when parents and students are most active. We typically start our day at 10:30 AM and are available until 8 PM, with flexibility to take breaks during less active hours.
• We work 5.5 days a week—Monday to Friday, with Saturdays as a half day.
• This is a remote role, with the expectation to be present on-site for occasional events or team meetings once every quarter or twice a year.

Key Performance Indicators (KPIs)