Sales Capability Manager
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Key skills for this role
About the Role
This role involves designing sales training programs, conducting skills assessments, and delivering coaching to enhance sales performance and execution excellence.
Key Skills for This Role
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Overview
This is a senior, operational and capability-focused role with a strong emphasis on field engagement and training delivery.
The Sales Capability Manager will work closely with sales leadership, marketing, and cross-functional teams to design and implement structured training programs, competency frameworks, and performance tracking systems.
The role requires extensive travel across branches, with a hands-on approach to coaching, auditing, and driving execution excellence.
Key Responsibilities
- Design and implement structured sales training programs, including onboarding and continuous development initiatives
- Develop sales capability frameworks and conduct regular skills gap assessments across the organization
- Deliver on-the-ground coaching and field training to improve execution and sales performance
- Lead performance reviews and establish KPI-driven improvement plans aligned with business objectives
- Collaborate with sales leadership and cross-functional teams to align capability initiatives with commercial strategy
- Support go-to-market strategies by equipping teams with product knowledge and sales tools for new launches
- Conduct market audits and gather insights to refine training focus and sales effectiveness
- Develop reporting frameworks and dashboards to track training impact and sales performance improvements
- Lead change management initiatives, ensuring seamless adoption of new processes and strategies
- Build internal talent pipelines and support recruitment through competency-based assessment practices
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