Foodservice Sales Executive

Identify, target, and acquire new clients across restaurants, hotels, caf s, catering companies, and juice bars

Build and manage a strong sales pipeline, converting leads into active and recurring accounts

Achieve monthly and quarterly sales targets across volume and value metrics

Secure product listings and negotiate commercial agreements with key clients

Drive distribution, visibility, and positioning of premium beverage and snack brands

Upsell and cross-sell across the full product portfolio to maximize revenue per account

Develop and maintain strong relationships with decision-makers including owners, chefs, and F&B managers

Ensure consistent ordering patterns and optimal stock levels to support repeat business

Monitor customer performance and identify opportunities for growth and expansion

Track competitor activity, pricing trends, and market developments to inform sales strategy

Ensure strong in-market execution including product placement, menu listings, and brand visibility

Support activations, tastings, and promotional activities in coordination with internal teams

Maintain accurate sales reporting, pipeline tracking, and CRM updates

strong>Requirements/strong>

Bachelor s degree in Business, Marketing, or a related field

Minimum 5 years of experience in foodservice or HoReCa sales

Strong background in the beverage industry is preferred, with exposure to premium or luxury brands

Proven track record in sales, negotiation, and closing within the hospitality sector

Existing network across restaurants, hotels, caf s, and catering segments is a strong advantage

Strong commercial acumen with a results-driven mindset

Excellent communication and relationship-building skills

Self-motivated, field-oriented, and able to work independently

Experience in the Saudi market is essential