Sales Associate - Training & Professional Certifications

About the Role

Key Responsibilities

• Sales & Business Development
• Promote and sell training programs, professional certifications, and other learning solutions to prospective clients.
• Identify and generate new sales leads through outreach, referrals, networking, databases, and other sales channels.
• Conduct outbound calls, emails, and follow-ups with prospective clients to generate and convert opportunities.
• Understand client requirements and recommend appropriate training programs and certification pathways.
• Present course and certification information clearly, including benefits, requirements, schedules, and pricing.
• Prepare and share quotations, proposals, and relevant sales materials with prospective clients.
• Follow up consistently with leads and prospects throughout the sales cycle.
• Work toward achieving individual and team sales targets and KPIs.
• Client & Account Management
• Build and maintain positive relationships with existing and prospective clients.
• Respond promptly to client inquiries and provide accurate information on available programs and certifications.
• Maintain regular communication with clients to identify additional training and development needs.
• Support repeat business, renewals, and cross-selling opportunities across the company’s portfolio.
• Ensure a professional client experience from initial inquiry through enrollment or confirmation.
• Sales Pipeline & Reporting
• Maintain accurate and up-to-date records of leads, opportunities, client interactions, and sales activities.
• Manage assigned leads through the sales pipeline and ensure timely follow-up.
• Track individual sales performance against agreed targets and KPIs.
• Prepare regular sales activity and pipeline reports for management.
• Share market feedback and client insights to support sales and business development activities.
• Market Awareness & Product Knowledge
• Develop a strong understanding of the company’s training programs, professional certifications, and learning solutions.
• Stay informed about new programs, certifications, promotions, and relevant developments within the training and education market.
• Understand client needs and market trends to identify potential sales opportunities.
• Represent the company professionally during meetings, events, exhibitions, and other business development activities when required.

Qualifications & Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, Education, or a related field.
• 1–3 years of experience in sales, business development, telesales, or account management.
• Experience within the training, education, professional certification, or human-capability development
• Demonstrated ability to generate leads, follow up with prospects, and close sales opportunities.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Target-driven with a strong commercial mindset and ability to work toward sales KPIs.
• Strong organizational and follow-up skills with attention to detail.
• Ability to build professional relationships with both individual and corporate clients.
• Proficiency in Microsoft Office and familiarity with CRM or sales management systems is preferred.
• Fluency in both Arabic and English is required.