Retention & Monetization
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Key skills for this role
About the Role
SILQFi is looking for a Growth Lead – Retention & Monetization to own lifetime value by designing loyalty ladders and monetization loops for Fina. You will analyze customer behavior, build tiered rewards and lifecycle campaigns, and drive repeat usage.
Key Skills for This Role
Responsibilities
- Own the Customer Growth Ladder (tiered rewards)
- Talk to customers regularly to understand what drives app usage, repeat usage, loyalty and churn
- Design tiered and gamified reward logic and trigger based lifecycle campaigns
- Take ownership of building the in app dashboard together with the Growth Squad
- Model reward costs and unit economics (LTV, churn, margin) so monetization scales profitably
- Grow financed volume as a share of total GTV through well designed cross sell loops
Requirements
- Up to 2 years of experience in loyalty or customer value management (CVM), retention strategy, lifecycle marketing or a related growth role
- A genuine customer discovery mindset
- Professional fluency in both English and Arabic, spoken and written
- Comfort with numbers and a working intuition for unit economics
- A degree in Finance, Economics, Marketing, Industrial Engineering, or equivalent practical experience
Full Job Posting
About The Role
- SILQFi is on a mission to solve the cash flow and trade challenges that hold back businesses across Saudi Arabia.
- As Growth Lead – Retention & Monetization, you own lifetime value — designing the loyalty ladder and monetization loops that keep customers active, growing, and coming back to Fina.
- This is a curious, numbers aware role rooted in understanding customers.
What You’ll Be Doing
- Own the Customer Growth Ladder (tiered rewards).
- Talk to customers regularly to understand what drives app usage, repeat usage, loyalty and churn and feed those insights straight into the roadmap.
- Design tiered and gamified reward logic and trigger based lifecycle campaigns that increase repeat usage and tier migration.
- Take ownership of building the in app dashboard together with the Growth Squad.
- Model reward costs and unit economics (LTV, churn, margin) so monetization scales profitably.
- Grow financed volume as a share of total GTV through well designed cross sell loops.
What We’re Looking For
- Up to 2 years of experience in loyalty or customer value management (CVM), retention strategy, lifecycle marketing or a related growth role.
- A genuine customer discovery mindset — you dig into why customers stay, leave, and buy again. This curiosity is the heart of the role.
- Professional fluency in both English and Arabic, spoken and written.
- Comfort with numbers and a working intuition for unit economics.
- A degree in Finance, Economics, Marketing, Industrial Engineering, or equivalent practical experience.
Skills That Set You Apart
- Modeling capability in Excel or Sheets to calculate reward costs and returns — or the eagerness to build it.
- Familiarity with or the eagerness to self learn and master them quickly lifecycle messaging tools (OneSignal, CleverTap, Braze, or MoEngage) to design trigger based campaigns.
- Experience designing tiered or gamified loyalty systems, ideally for B2B users.
Why Join Us?
- Solve Real, Impactful Problems: At SILQFi, we are tackling fundamental cash flow and trade challenges that unlock growth for businesses of all sizes.
- Build the Future, Today: This isn’t a place for cogs in a machine. We are a team of pioneers writing the playbook for modern B2B finance.
- The Best of Both Worlds: We combine the agility, ownership, and high energy culture of a startup with the powerful financial backing and ecosystem of a market leader.
- Accelerate Your Growth: In a high growth company at the center of a massive market transformation, your potential for professional and financial advancement is unparalleled.
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