Research Associate – Consumer Insights

Role Purpose

Research Execution & Project Support

• Support the design, execution and management of quantitative/qualitative research studies for Hardee’s and Krispy Kreme
• Assist in end-to-end research processes including research brief development, questionnaire design, fieldwork coordination and data validation
• Coordinate with research agencies, fieldwork partners and internal teams to ensure project timelines and quality standards are met
• Travel to assigned markets as needed to manage and/or conduct in‑market research activities.

Data Analysis & Insights

• Analyze research data (survey results, trackers, usage & attitudes studies, concept tests/evaluations and product & taste tests)
• Identify trends, patterns and key insights related to consumer behavior, brand perception, menu innovation, pricing and promotions
• Prepare clear insights summaries, charts and presentations for stakeholders

Brand & Consumer Understanding

• Support brand health tracking, customer experience studies and store level research initiatives
• Monitor competitive activity and industry trends in the QSR and foodservice category

Reporting & Stakeholder Support

• Create research reports and executive summaries tailored to business audiences
• Support presentations and readouts for marketing, brand, product and operations teams

Required Qualifications

Education

• Bachelor’s degree in marketing, Business, Economics, Psychology and Statistics
• Advanced degrees or research certifications are a plus

Experience

• 5–7 years of experience in market research, consumer insights, analytics preferably in research agency environment
• Experience working with FMCG and QSR brands is highly preferred
• Exposure to both quantitative and qualitative research methodologies

Technical & Analytical Skills

• Strong analytical and critical thinking skills
• Proficiency in Microsoft Excel and PowerPoint (experience with SPSS or other analytics tools is a plus)
• Ability to translate data into clear/actionable insights

Personal Attributes

• High attention to detail and strong organizational skills
• Ability to manage multiple projects in a fast paced environment
• Strong written and verbal communication skills
• Curious, proactive and eager to learn about consumer behavior
• Comfortable working with cross functional and regional teams

Language Proficiency

• Fluent in English & Arabic (spoken and written)
• Ability to review, analyze and develop research materials in both languages is a strong advantage