Regional Sales Manager
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Key skills for this role
About the Role
ROLE 4: Regional Sales Manager (Central / West / East)1.
Key Skills for This Role
Full Job Posting
Overview
- ROLE 4: Regional Sales Manager (Central / West / East)1.
- Commercial & Performance
- Deliver
- regional sales targets (cases, revenue, profit)
- across all channels
- Own
- channel performance within the region
(Traditional, Modern, E-Com execution)
- Drive
- distribution expansion and sales growth
- Manage
- regional customer and distributor performance
- Ensure achievement of
- channel and regional KPIs
2. Operational Excellence & Execution
- Execute
- channel playbooks defined by Channel Heads
- Manage
- sales routes, outlet coverage, and field execution
- Ensure
- product availability, visibility, and pricing compliance
- Oversee
- regional promotional execution
- Maintain strong
- operational discipline and reporting
3. People Leadership & Capability
- Lead and manage
- sales teams and supervisors
- Drive
- performance management and accountability
- Coach teams to improve
- sales execution and productivity
- Support hiring and development of
- regional sales talent
4. Governance, Risk & Compliance
- Ensure compliance with
- pricing, credit, and trade policies
- Maintain discipline in
- customer agreements and distributor terms
- Manage
- regional risks (credit exposure, execution gaps)
- Ensure adherence to
- company standards and reporting requirements
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