Regional Public Relations Event Manager
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Key skills for this role
About the Role
Geely Auto International seeks a Regional PR & Events Manager for the GCC region to lead PR strategy, media relations, influencer collaborations, and event execution. The role involves planning regional events, managing media campaigns, and strengthening brand awareness.
Key Skills for This Role
Responsibilities
- Lead and manage regional PR, media, influencer, and content creators’ collaborations campaigns across Middle East markets.
- Develop and execute regional brand and product level PR communication strategies, including press releases, media announcements, product news, and corporate communication.
- Plan and manage regional media collaborations, media test drives, product reviews, interviews, and media engagement activities.
- Build, maintain, and strengthen relationships with regional automotive media, lifestyle media, influencer, content creators, and key industry stakeholders.
- Monitor and analyze regional and market level Share of Voice (SOV), media performance, and competitors’ activities.
- Develop monthly regional PR calendars, media topics, and communication plans.
- Lead backlinks building initiatives through online media channels and digital PR collaborations to support SEO performance.
- Plan and execute regional events including new model launches, regional media conferences, media test drives, exhibitions, and major brand activation.
- Lead regional sponsorship, strategic partnerships, and co branding initiatives.
- Plan and manage regional customer events, customer engagement initiatives, and customer operation activities.
- Collaborate closely with regional teams, distributors, regional PR agency, and media partners.
Requirements
- 5+ years of experience in PR, events, or brand marketing, preferably within the automotive industry.
- Proven track record in planning and executing regional scale events including media conferences, auto shows, product launches, media test drives, and brand activations.
- Bachelor’s degree in Marketing, Public Relations, Business Administration, Communications, or a related field.
- Strong understanding of GCC market dynamics, media landscape, consumer behavior, and regional cultural differences.
- Strong network and experience working with regional media, influencer, content creators, agencies, and external partners.
- Excellent communication, presentation, and interpersonal skills.
- Strong strategic thinking and analytical skills.
- Ability to manage multiple projects simultaneously and work under tight timelines.
- Fluent English is required; Arabic language is a strong advantage.
Full Job Posting
About Us
- Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary business unit of Zhejiang Geely Holding Group (ZGH).
- Geely Auto Group has self owned brands including Geely Auto, Geely Galaxy, Lynk & Co, and Zeekr.
- Geely Auto Group has established multiple overseas subsidiaries to expand its presence across key regions in Europe, Africa, Latin America, Middle East, Asia Pacific, Africa.
About This Role
- We are seeking a dynamic and experienced Regional PR & Events Manager for the GCC region to lead and drive Geely brand regional PR strategy and operations.
- This role will be responsible for overseeing regional PR campaigns, influencer and media collaborations, regional events planning and execution, as well as sponsorship and co branding initiatives.
Responsibilities
- Lead and manage regional PR, media, influencer, and content creators’ collaborations campaigns across Middle East markets to strengthen brand awareness and market influence.
- Develop and execute regional brand and product level PR communication strategies, including press releases, media announcements, product news, and corporate communication.
- Plan and manage regional media collaborations, media test drives, product reviews, interviews, and media engagement activities to maximize positive media exposure and coverage.
- Build, maintain, and strengthen relationships with regional automotive media, lifestyle media, influencer, content creators, and key industry stakeholders across all markets.
- Monitor and analyze regional and market level Share of Voice (SOV), media performance, and competitors’ activities, developing improvement strategies and action plans to strengthen Geely market presence.
- Develop monthly regional PR calendars, media topics, and communication plans, coordinating closely with markets and media partners to ensure continuous media exposure.
- Lead backlinks building initiatives through online media channels and digital PR collaborations to support Geely websites SEO performance and improve organic search rankings across regional markets.
- Plan and execute regional events including new model launches, regional media conferences, media test drives, exhibitions, and major brand activation.
- Lead regional sponsorship, strategic partnerships, and co branding initiatives to enhance brand visibility and customer engagement opportunities.
- Plan and manage regional customer events, customer engagement initiatives, and customer operation activities to strengthen customer loyalty, brand experience, and community engagement.
- Collaborate closely with regional teams, distributors, regional PR agency, and media partners to ensure smooth execution and alignment of all PR, media, and events activities across the region.
Qualifications & Experience
- 5+ years of experience in PR, events, or brand marketing, preferably within the automotive industry.
- Proven track record in planning and executing regional scale events including media conferences, auto shows, product launches, media test drives, and brand activations.
- Bachelor’s degree in Marketing, Public Relations, Business Administration, Communications, or a related field.
- Strong understanding of GCC market dynamics, media landscape, consumer behavior, and regional cultural differences.
- Strong network and experience working with regional media, influencer, content creators, agencies, and external partners.
- Excellent communication, presentation, and interpersonal skills, with the ability to work effectively with cross functional and multicultural teams.
- Strong strategic thinking and analytical skills, with the ability to evaluate PR performance, media impact, Share of Voice (SOV), and campaign ROI.
- Ability to manage multiple projects simultaneously and work efficiently under tight timelines and fast paced environments.
- Fluent English is required; Arabic language is a strong advantage.
Work Environment
- Dubai office based role.
- Occasional travel for industry events or company meetings may be required.
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