Brand Marketing Specialist
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Key skills for this role
About the Role
Geely Auto International seeks a creative and proactive Brand Marketing Specialist to support Lynk & Co Middle East regional marketing operations. The role involves coordinating campaigns, managing marketing processes, supporting PR and digital activities, and assisting with events.
Key Skills for This Role
Responsibilities
- Support day to day marketing activities across Middle East markets
- Support regional marketing campaigns, launches, and communication activities
- Coordinate with HQ, local markets, agencies, and suppliers
- Support marketing operational processes and documentation
- Assist with supplier on boarding, quotations, contracts, PO processes, and payment follow up
- Maintain marketing reports, presentations, and tracking documents
- Support PR activities, media communication, and KOL/influencer collaboration
- Assist with social media, creative campaigns, and basic digital marketing/media buying
- Support branding alignment across campaigns and materials
- Support event planning, coordination, and execution
- Assist in preparing product marketing materials, key talking points, and presentations
- Coordinate event timelines, suppliers, and execution details
Requirements
- Native Chinese speaker with professional English communication skills
- 3–5 years of experience in brand marketing, marketing communication, PR, or related fields
- Passion for the Lynk & Co brand, creativity, and innovative marketing
- Overseas study experience or experience working with international teams/organizations preferred
- Open minded, inclusive, and able to fit within Lynk & Co’s international culture
- Strong coordination, communication, and execution skills
- Basic understanding of brand marketing, PR, digital marketing, event management, creative campaigns, and KOL collaboration
Full Job Posting
About Us
- Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China, founded in 1997 as a subsidiary of Zhejiang Geely Holding Group.
- Geely Auto Group has self owned brands including Geely Auto, Geely Galaxy, Lynk & Co, and Zeekr.
- The company has established multiple overseas subsidiaries and operates over 1,000 sales and service outlets across more than 80 countries.
About This Role
- We are looking for a candidate to support Lynk & Co Middle East regional marketing operations and daily market activities.
- The ideal candidate should be creative, proactive, organized, and passionate about marketing, with strong communication skills and an international mindset.
Regional & Local Marketing Support
- Support day to day marketing activities across Middle East markets.
- Support regional marketing campaigns, launches, and communication activities.
- Coordinate with HQ, local markets, agencies, and suppliers.
Marketing Operations & Process Management
- Support marketing operational processes and documentation.
- Assist with supplier on boarding, quotations, contracts, PO processes, and payment follow up.
- Maintain marketing reports, presentations, and tracking documents.
Brand, PR & Digital Support
- Support PR activities, media communication, and KOL/influencer collaboration.
- Assist with social media, creative campaigns, and basic digital marketing/media buying.
- Support branding alignment across campaigns and materials.
Event & Product Marketing Support
- Support event planning, coordination, and execution.
- Assist in preparing product marketing materials, key talking points, and presentations.
- Coordinate event timelines, suppliers, and execution details.
Qualifications & Experience
- Native Chinese speaker with professional English communication skills.
- 3–5 years of experience in brand marketing, marketing communication, PR, or related fields.
- Passion for the Lynk & Co brand, creativity, and innovative marketing.
- Overseas study experience or experience working with international teams/organizations is preferred.
- Open minded, inclusive, and able to fit within Lynk & Co’s international culture.
- Strong coordination, communication, and execution skills.
- Basic understanding of brand marketing, PR, digital marketing, event management, creative campaigns, and KOL collaboration.
Work Environment
- Dubai office based role.
- Occasional travel for industry events or company meetings may be required.
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