Brand Marketing Manager
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Key skills for this role
About the Role
Geely Auto International seeks a Brand Marketing Manager in Dubai to lead marketing strategy and operations for the Middle East market. The role involves developing ATL/BTL campaigns, managing digital marketing, influencer collaborations, and distributor partnerships.
Key Skills for This Role
Responsibilities
- Lead and manage overall marketing operations for the Middle East market, ensuring alignment with regional business objectives and brand positioning.
- Work closely with the distributor partner to plan, manage, and execute all marketing activities.
- Develop and execute ATL, BTL, digital, retail, and product launch campaigns to drive brand awareness, leads generation, customer engagement, and retail sales performance.
- Manage country marketing budget, spending efficiency, ROI performance, and campaign effectiveness across all marketing activities and channels.
- Plan and optimize digital marketing campaigns across multiple platforms to maximize leads generation, conversion, and customer acquisition performance.
- Lead influencer collaborations, PR communication, media relations, events, on ground activations, and customer engagement initiatives.
- Monitor market trends, competitors’ activities, Share of Voice (SOV), and campaign performance KPIs, providing actionable insights.
- Manage and grow the brand’s social media platforms and fan base in the assigned market.
- Collaborate closely with regional teams, agencies, distributor partner, and external partners to ensure smooth execution and localization of all marketing activities.
- Manage the distributor partner marketing co funding policy process, including marketing plan review, activities evaluation, budget acceptance, and performance tracking.
Requirements
- 5+ years of experience in brand marketing, focusing on the auto industry.
- Proven track record of successfully planning and executing events, including conferences, auto shows, product launch events, etc.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Strong understanding of consumer behavior and market dynamics across different cultures in the Middle East.
- Excellent communication and interpersonal skills.
- Creative and strategic thinker with strong analytical skills to assess marketing effectiveness and ROI.
- Ability to manage multiple projects simultaneously and work under tight deadlines.
- Fluent English is a must, Arabic language is a plus.
Full Job Posting
About Us
- Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary business unit of Zhejiang Geely Holding Group (ZGH).
- Geely Auto Group has self owned brands including Geely Auto, Geely Galaxy, Lynk & Co, and Zeekr.
- Geely Auto Group has established multiple overseas subsidiaries to expand its presence across key regions in Europe, Africa, Latin America, Middle East, Asia Pacific, Africa.
About This Role
- We are seeking a dynamic and experienced Marketing Manager in Dubai to drive & lead the marketing strategy & operation for Geely Brand.
- This role involves overseeing the development and execution of marketing initiatives to enhance brand awareness, penetrate new markets, and engage consumers across different cultures and regions.
Responsibilities
- Lead and manage overall marketing operations for the Middle East market, ensuring alignment with regional business objectives and brand positioning.
- Work closely with the distributor partner to plan, manage, and execute all marketing activities, ensuring smooth coordination and effective market execution.
- Develop and execute ATL, BTL, digital, retail, and product launch campaigns to drive brand awareness, leads generation, customer engagement, and retail sales performance.
- Manage country marketing budget, spending efficiency, ROI performance, and campaign effectiveness across all marketing activities and channels.
- Plan and optimize digital marketing campaigns across multiple platforms to maximize leads generation, conversion, and customer acquisition performance.
- Lead influencer collaborations, PR communication, media relations, events, on ground activations, and customer engagement initiatives to strengthen brand visibility and market presence.
- Monitor market trends, competitors’ activities, Share of Voice (SOV), and campaign performance KPIs, providing actionable insights to improve marketing effectiveness and business performance.
- Manage and grow the brand’s social media platforms and fan base in the assigned market, driving audience engagement, follower’s growth, content performance, and overall digital presence.
- Collaborate closely with regional teams, agencies, distributor partner, and external partners to ensure smooth execution and localization of all marketing activities in the country.
- Manage the distributor partner marketing co funding policy process, including marketing plan review, activities evaluation, budget acceptance, and performance tracking to ensure compliance with Geely HQ, regional marketing standards and objectives.
Qualifications & Experience
- 5+ years of experience in brand marketing, focusing on the auto industry.
- Proven track record of successfully planning and executing events, including conferences, auto shows, product launch events, etc.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Strong understanding of consumer behavior and market dynamics across different cultures in the Middle East.
- Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders.
- Creative and strategic thinker with strong analytical skills to assess marketing effectiveness and ROI.
- Ability to manage multiple projects simultaneously and work under tight deadlines.
- Fluent English is a must, Arabic language is a plus.
Work Environment
- Dubai office based role.
- Occasional travel for industry events or company meetings may be required.
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