Regional Marketing Manager – DENZA & YANGWANG

Overview

About The Role

Key Responsibilities

• Lead the regional marketing strategy for DENZA and YANGWANG across Middle East markets, ensuring strong alignment with global brand direction and local market opportunities.
• Build premium and luxury brand positioning through high-impact campaigns, PR initiatives, partnerships, experiential marketing, and cultural activations.
• Develop integrated marketing plans focused on increasing brand desirability, lead generation, test drives, and conversion performance.
• Coordinate the launch of new models and technologies across the region, ensuring consistent messaging and premium customer experience standards.
• Drive localization of global campaigns and assets to ensure cultural relevance and market effectiveness across GCC and Middle East countries.
• Manage and supervise dealer marketing activities, ensuring alignment with brand CI, communication standards, and business objectives.
• Collaborate closely with sales, product, digital, PR, and dealer teams to maximize campaign effectiveness and customer acquisition.
• Identify target audiences and develop customer segmentation strategies for premium and luxury automotive consumers.
• Lead regional PR and media relations initiatives, including media events, press conferences, influencer engagement, and executive visibility opportunities.
• Support strategic partnerships, sponsorships, and premium lifestyle collaborations to strengthen brand awareness and positioning.
• Monitor campaign performance, market trends, competitor activities, and customer insights, translating data into actionable recommendations.
• Manage production partners, and suppliers to ensure high-quality execution and cost efficiency.
• Track marketing budgets, campaign ROI, and reporting processes across all Middle East markets.
• Ensure all marketing activities maintain the highest standards of premium brand experience and customer journey consistency.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 8+ years of experience in automotive, premium/luxury brands, or high-end consumer industries.
• Strong experience managing regional marketing operations across multiple countries.
• Experience in luxury brand building, events, partnerships, digital marketing, and PR management.
• Strong understanding of Middle East market dynamics, premium consumer behavior, and cultural sensitivities.
• Excellent communication, presentation, and stakeholder management skills.
• High level of organization, project management, and analytical capabilities.
• Fluent in English. Arabic is a plus.

Preferred Profile

• Strategic thinker with strong execution capabilities.
• Passion for automotive innovation, technology, luxury, and customer experience.
• Ability to work in a fast-paced multinational environment with multiple stakeholders.
• Strong collaboration mindset with regional teams, HQ, dealers, and external partners.
• Entrepreneurial attitude with strong ownership and accountability.
• Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air.
• We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team