Regional Website Operations Manager
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Key skills for this role
About the Role
BYD seeks a Regional Website Operations Manager to lead regional website strategy, content operations, and user experience optimization for the Americas, Europe, and MEA regions. The role requires 5+ years of experience in website operations or digital marketing, preferably in automotive.
Key Skills for This Role
Responsibilities
- Develop and execute the annual regional website operation calendar aligned with global brand strategy and local market priorities
- Lead the planning and launch of vehicle campaign landing pages, ensuring timely publication of product highlights, specifications, pricing, comparison tools and booking functions
- Adapt global marketing assets into localized website content while maintaining global brand consistency
- Continuously optimize the customer journey from vehicle discovery to reservation, reducing bounce rate and improving conversion
- Utilize user behavior analysis, heatmaps and website analytics to optimize page layout, content hierarchy, and call to action placement
- Manage the online customer service and chatbot system, ensuring efficient inquiry handling and lead distribution
- Establish daily and weekly website performance reporting, monitoring traffic sources, customer profiles, vehicle interest and conversion funnels
- Conduct regular benchmarking of competitor websites, analyzing pricing strategies, customer engagement features and digital innovations
- Work closely with Regional Marketing teams to position the website as the primary destination for paid media, social campaigns, and brand communications
Requirements
- Bachelor's degree or above in Marketing, Digital Marketing, Business Administration, Communications or a related field
- 5+ years of experience in website operations, digital marketing or product marketing, preferably within the automotive industry
- Strong understanding of website CMS platforms, UX/UI principles and customer journey optimization
- Hands on experience with GA4, Google Search Console, SEO and web analytics tools
- Experience coordinating cross functional teams across Marketing, Product, Sales and HQ stakeholders
- Strong project management skills with the ability to manage multiple product launches simultaneously
- Excellent written and verbal communication skills in English; additional languages are an advantage
Full Job Posting
About BYD
- BYD is a leading high tech multinational based in Shenzhen, China, operating in IT, automotive, new energy, and rail transit.
- BYD is dedicated to building a zero emission ecosystem.
About the Role
- Reports to: Marketing & PR Director Americas & Europe & MEA
Key Responsibilities
- Develop and execute the annual regional website operation calendar aligned with the global brand strategy and local market priorities.
- Lead the planning and launch of vehicle campaign landing pages, ensuring timely publication of product highlights, specifications, pricing, comparison tools and booking functions.
- Coordinate with HQ Product, Digital and Design teams to localize website features based on regional needs.
- Adapt global marketing assets into localized website content while maintaining global brand consistency.
- Plan and manage brand storytelling sections such as Owner Stories, Brand Culture and Innovation.
- Maintain the accuracy of vehicle specifications, pricing, product configurations and promotional information.
- Continuously optimize the customer journey from Vehicle Discovery to Vehicle Reservation, reducing bounce rate and improving conversion.
- Utilize user behavior analysis, heatmaps and website analytics to optimize page layout, content hierarchy, and call to action placement.
- Manage the online customer service and chatbot system, ensuring efficient inquiry handling and lead distribution.
- Track conversion performance from online test drive bookings to dealership visits.
- Establish daily and weekly website performance reporting, monitoring traffic sources, customer profiles, vehicle interest and conversion funnels.
- Conduct regular benchmarking of competitor websites, analyzing pricing strategies, customer engagement features and digital innovations.
Key Results
- Deliver successful regional website launches supporting all major vehicle introductions and product campaigns.
- Increase website traffic, average session duration and customer engagement.
- Improve website conversion performance including Test Drive Booking Rate, Lead Submission Rate, Vehicle Reservation Conversion.
- Maintain 100% accuracy of vehicle information, pricing and promotional content.
- Improve SEO performance and increase qualified organic traffic.
- Ensure timely localization and delivery of all global website campaigns.
- Provide actionable data insights and competitor analysis to support regional marketing decisions.
Qualifications
- Bachelor's degree or above in Marketing, Digital Marketing, Business Administration, Communications or a related field.
- 5+ years of experience in website operations, digital marketing or product marketing, preferably within the automotive industry.
- Strong understanding of website CMS platforms, UX/UI principles and customer journey optimization.
- Hands on experience with GA4, Google Search Console, SEO and web analytics tools.
- Experience coordinating cross functional teams across Marketing, Product, Sales and HQ stakeholders.
- Strong project management skills with the ability to manage multiple product launches simultaneously.
- Excellent written and verbal communication skills in English; additional languages are an advantage.
- Passion for digital customer experience, data driven decision making and automotive innovation.
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