Promotions Manager

Overview

Role Overview

Note

Regulatory Compliance

• Ensure all promotional materials and campaigns adhere strictly to SCA/CMA regulations, verifying that all marketing messages are accurate, not misleading, and compliant with advertising standards.
• Align promotional activities with regulatory requirements to ensure all communications are compliant, and serve as a point of contact between the marketing department and regulatory authorities to ensure promotional content is compliant and approved.
• Liaise with the regulator on queries, audits, and inspections concerning Category 5 activity, and maintain ongoing compliance with the regulator's continuing obligations and fitness criteria.

Marketing & Promotions

• Develop and execute promotional strategies and marketing campaigns aligned with the firm's SCA Category 5 licensing scope.
• Oversee creation and approval of promotional materials across digital platforms, events, print, and social media channels.
• Build relationships with prospective clients, institutional investors, and other partners to increase sales and brand awareness.
• Collaborate with different departments to develop targeted promotions for specific segments and support clients in managing promotional events and marketing materials.

Reporting & Governance

• Monitor the effectiveness of promotional activities and provide regular reports on campaign performance, client engagement, and compliance status, including staying updated on regulatory changes and adjusting strategies accordingly.
• Maintain a high level of attention to governance, approvals, documentation control, and audit readiness.

Team Development

• Provide training and guidance to team members on regulatory compliance and best practices in marketing, ensuring the team is well-informed about SCA/CMA regulations and the ethical standards expected in promotional activities.

Option A

Option B (Alternative)

• A diploma certificate or equivalent, along with a minimum of 10 years' experience in financial markets or relevant fields.
• Required Examinations (CISI — for SCA/CMA License Approval)
• The following CISI exams are required for SCA license approval:
• UAE Financial Rules and Regulations
• International Certificate in Wealth and Investment Management (Level 3)

Preferred Skills & Experience

• Extensive understanding of UAE financial regulations and compliance requirements, and at least 3–5 years of experience in banks, wealth management, or the FX industry.
• Familiarity with financial products (securities, derivatives, funds) and prior experience in regulated markets or with regulators is a strong advantage.
• Ability to analyse data and implement promotional strategies; proficiency in Microsoft Office Suite and experience with CRM systems and analytics platforms.
• Fluent in English; Arabic is a strong advantage.