Programmatic Manager

Role Objective

• Lead the launch and scaling of Mada Media’s programmatic DOOH (pDOOH) and broader ad-tech ecosystem
• Operate, and optimize a programmatic trading capability (SSP/DSP, data enablement, etc.)
• Position Mada Media as a leading programmatic OOH player in the region
• ****Core Responsibilities****

• Strategy & Product Build

• Define and execute pDOOH strategy aligned with Mada’s broader ad-tech roadmap
• Lead acquisition/ partnership and integration of:
• Inventory aggregation & management layer
• Programmatic trading capability (SSP, DSP)
• Campaign management and ad-serving workflows

• Supply & Demand Enablement

• Onboard Dubai operator’s inventory into the programmatic platform
• Build partnerships with:

• DSPs (e.g., The Trade Desk, DV360)

• SSPs / exchanges (e.g., VIOOH, Broadsign Reach)
• Agencies and trading desks
• Drive demand by marketing pDOOH to agencies and clients

• Commercialization & Revenue Growth

• Develop programmatic pricing models (CPM, dynamic pricing, yield optimization)
• Package and sell programmatic inventory to agencies and direct clients
• Define go-to-market strategy for PDOOH offerings

• Data & Measurement

• Integrate audience data (mobility, traffic, demographics) into planning and trading
• Establish measurement frameworks (impressions, attribution, campaign effectiveness)
• Work with data partners and vendors to enhance targeting capabilities

• Operations & Execution

• Set up campaign trafficking, QA, reporting, and optimization processes
• Ensure smooth execution of programmatic campaigns end-to-end
• Build internal capabilities and processes for scaling
• Team Building
• Hire and lead a small programmatic/ad-tech team over time
• Act as internal subject matter expert across commercial, tech, and operations teams

Role Objective

• Lead the launch and scaling of Mada Media’s programmatic DOOH (pDOOH) and broader ad-tech ecosystem
• Operate, and optimize a programmatic trading capability (SSP/DSP, data enablement, etc.)
• Position Mada Media as a leading programmatic OOH player in the region
• ****Core Responsibilities****

• Strategy & Product Build

• Define and execute pDOOH strategy aligned with Mada’s broader ad-tech roadmap
• Lead acquisition/ partnership and integration of:
• Inventory aggregation & management layer
• Programmatic trading capability (SSP, DSP)
• Campaign management and ad-serving workflows

• Supply & Demand Enablement

• Onboard Dubai operator’s inventory into the programmatic platform
• Build partnerships with:

• DSPs (e.g., The Trade Desk, DV360)

• SSPs / exchanges (e.g., VIOOH, Broadsign Reach)
• Agencies and trading desks
• Drive demand by marketing pDOOH to agencies and clients

• Commercialization & Revenue Growth

• Develop programmatic pricing models (CPM, dynamic pricing, yield optimization)
• Package and sell programmatic inventory to agencies and direct clients
• Define go-to-market strategy for PDOOH offerings

• Data & Measurement

• Integrate audience data (mobility, traffic, demographics) into planning and trading
• Establish measurement frameworks (impressions, attribution, campaign effectiveness)
• Work with data partners and vendors to enhance targeting capabilities

• Operations & Execution

• Set up campaign trafficking, QA, reporting, and optimization processes
• Ensure smooth execution of programmatic campaigns end-to-end
• Build internal capabilities and processes for scaling
• Team Building
• Hire and lead a small programmatic/ad-tech team over time
• Act as internal subject matter expert across commercial, tech, and operations teams

Bachelor

Schedule-Time