Product Specialist, CVRM
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Key skills for this role
About the Role
AstraZeneca seeks a field-based Product Specialist for CVRM to drive cardiology prescribing and formulary inclusion in Abu Dhabi and Al Ain. The role requires 5+ years pharma sales experience, UAE market knowledge, and advanced selling skills to engage cardiologists and KOLs.
Key Skills for This Role
Responsibilities
- Develop and execute territory business plans using data driven segmentation and targeting
- Engage cardiologists and multidisciplinary HCPs in science led dialogues to drive appropriate prescribing
- Lead end to end formulary listing from physician recommendation through P&T committee approval
- Develop multi stakeholder account plans and navigate P&T committees and procurement processes
- Translate clinical data and guidelines into compelling narratives to influence prescribing decisions
- Identify and cultivate relationships with KOLs and coordinate peer to peer education
- Execute new product launch plans including pre launch market shaping and post launch adoption acceleration
- Maintain accurate records of interactions and territory activities in CRM (Veeva)
Requirements
- Bachelor's degree in Pharmaceutical Sciences, Pharmacy, or related Life Sciences
- 5 years in pharmaceutical sales, with 2 years engaging cardiologists or CVRM specialists
- Proven UAE market experience with knowledge of SEHA/private hospital structures and formulary processes
- Advanced selling skills in complex multi stakeholder specialist environments
- Strong scientific storytelling ability
- Analytical proficiency in territory data analysis using CRM/BI tools
- Valid UAE driving license and willingness to travel daily across territory
- Fluent in English; Arabic is a significant advantage
Full Job Posting
Job Description
- Field based product specialist position responsible for driving cardiology prescribing behaviors and shaping treatment decisions across specialist accounts within the Abu Dhabi and Al Ain private & public sector territory.
- The Product Specialist will be accountable for achieving and exceeding sales targets, accelerating formulary inclusion, expanding territory footprint, and building long term trusted partnerships with key opinion leaders (KOLs), cardiologists, internists, and pharmacy decision makers across hospital
Typical Accountabilities
- Territory Strategy & Business Ownership: Develop and execute a territory business plan using data driven segmentation, targeting, and resource prioritization to drive sustainable growth.
- Specialist Engagement: Engage cardiologists and multidisciplinary HCPs in science led dialogues on approved indications, patient selection, and real world evidence to drive appropriate on label prescribing and build trusted partnerships.
- Formulary Inclusion & Market Access: Lead end to end formulary listing — from physician recommendation through P&T committee approval, code creation, stocking, LPO, and first prescription across all assigned accounts.
- Account Planning & Institutional Selling: Develop multi stakeholder account plans, navigate P&T committees and procurement processes, and engage prescribers, pharmacy heads, and medical directors to secure product access at facility and group level.
- Scientific Storytelling: Translate clinical data, guidelines, and health economic evidence into compelling narratives that influence prescribing decisions and drive practice change.
- KOL Development & Peer Influence: Identify and cultivate relationships with KOLs and rising experts; coordinate peer to peer education, speaker tours, and scientific exchanges to expand brand advocacy.
- Launch Excellence: Execute new product launch plans — pre launch market shaping, early formulary submissions, physician education, and post launch adoption acceleration to ensure rapid uptake.
- Cross Functional Collaboration: Partner with Brand, Market Access, Medical, and ComEx teams to remove barriers, enable listings, and align on high impact account strategies.
- Digital & Omnichannel Engagement: Leverage digital channels, virtual platforms, and CRM tools to complement face to face calls and maximize territory reach.
- Competitive Intelligence: Map stakeholder landscapes, monitor competitor activities, and translate insights into proactive territory actions.
- CRM & Reporting: Maintain accurate records of all interactions, formulary status, and territory activities in CRM (Veeva); provide timely updates and market feedback to leadership.
- Medical Mastery: Maintain expert level CVRM knowledge — guidelines, pivotal trials, mechanisms of action, safety profiles, and patient pathways.
Essential
- Bachelor's degree in Pharmaceutical Sciences, Pharmacy, or related Life Sciences.
- 5 years in pharmaceutical sales, with 2 years engaging cardiologists or CVRM specialists.
- Proven UAE market experience with strong knowledge of regulatory frameworks, SEHA/private hospital structures, and formulary processes.
- Advanced selling skills in complex multi stakeholder specialist environments — consultative selling, objection handling, value framing, and close planning.
- Strong scientific storytelling — ability to translate clinical data into compelling narratives that shift prescribing behaviors.
- Analytical proficiency in territory data analysis, segmentation, targeting, forecasting, and performance diagnostics using CRM/BI tools.
- Territory management excellence — strategic account planning, center level influence building, and referral network management across diverse institutional settings.
- KOL Management skills.
- Formulary and market access experience end to end listing processes from physician recommendation through P&T approval, stocking, and prescription generation.
- Consistent track record of exceeding sales targets, market share objectives, and activity KPIs.
- Cross functional collaboration with Brand, Market Access, Medical, Commercial Excellence, and external stakeholders to remove barriers and accelerate adoption.
- Assertive leadership — challenges status quo constructively, navigates access barriers with resilience, and drives proactive solutions.
Desirable
- Previous experience in CVRM therapy area engaging cardiologists.
- Prior experience launching new products and capitalizing on formulary approvals.
- 5 years with direct specialist account responsibility.
- Knowledge in adjacent therapeutic areas (Cardiometabolic).
- Project management skills leading cross functional initiatives.
- Strategic entrepreneurial mindset toward customer focused long term business goals.
- Be results oriented with demonstrated time management skills.
- Ability to learn, analyze, and convey complex scientific information effectively.
- Familiarity with Abu Dhabi DoH processes, DOH drug coding, and government formulary mechanisms.
- Experience organizing activities, speaker tours, and KOL programs.
- Arabic fluency spoken and written.
- CRM experience (Veeva preferred) with data driven territory planning.
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