Product Marketing - Senior Manager
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Key skills for this role
About the Role
Airalo is looking for a Senior Manager of Product Marketing to own product positioning, GTM strategy, and lifecycle marketing for its global eSIM platform. The role requires 8+ years of product marketing experience and is remote-first within the UK or Spain.
Key Skills for This Role
Responsibilities
- Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment
- Develop and maintain a messaging framework that scales across channels, markets, and languages
- Lead GTM planning for new products, features, and market expansions from strategy through execution
- Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics
- Build and maintain a deep understanding of Airalo's customers, segments, and buying behaviors
- Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy
- Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle
- Work with CRM, Growth and Product to design lifecycle campaigns grounded in product value and behavioral data
- Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, objection handling materials, and product updates
- Develop structured training programs so that customer facing teams deeply understand the product
Requirements
- 8+ years of product marketing experience, including senior leadership in a high growth tech, consumer, or marketplace company
- Proven track record of owning end to end GTM strategy for complex or global products
- Strong ability to distill complex products into clear, compelling messaging for diverse global audiences
- Experience working cross functionally across Product, Growth, CRM, Sales, and Support
- Data fluent: comfortable using analytics and research to drive decisions and measure impact
- Excellent written and verbal communication skills; executive level presentation skills
- Comfortable working in a remote first, globally distributed environment
- Experience managing both B2C and B2B/B2C products, with a primary focus on B2C
- Extensive experience with multi country product coverage
Full Job Posting
About Airalo
- Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe.
- We are building the next digital service that revolutionizes the telecom industry.
- We are a travel tech company and an equal opportunity environment that values and executes diversity, inclusion, and equity.
About You
- You care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team.
- You are self disciplined and do not require micromanagement.
- You believe in the importance of being authentic, honest, positive, and kind.
- You are a good interlocutor with clear and concise communication.
- You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty.
About The Role
- Position: Full time / Employee
- Location: Remote first within the UK or Spain.
- Benefits: Health Insurance, work from anywhere stipend, annual wellness & learning credits, annual all expenses paid company retreat & other benefits
- As the Senior Manager of Product Marketing, you will own how Airalo positions, launches, and grows its product portfolio globally.
- This position reports into the Chief Growth Officer.
What You'll Do
- Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment (B2C travelers, B2B partners, enterprise).
- Develop and maintain a messaging framework that scales across channels, markets, and languages.
- Lead GTM planning for new products, features, and market expansions — from strategy through execution.
- Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics.
- Build and maintain a deep understanding of Airalo's customers, segments, and buying behaviors.
- Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy.
- Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle.
- Work with CRM, Growth and Product to design lifecycle campaigns grounded in product value and behavioral data.
- Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, objection handling materials, and product updates.
- Develop structured training programs so that customer facing teams deeply understand the product.
What You'll Bring
- 8+ years of product marketing experience, including senior leadership in a high growth tech, consumer, or marketplace company.
- Proven track record of owning end to end GTM strategy for complex or global products.
- Strong ability to distill complex products into clear, compelling messaging for diverse global audiences.
- Experience working cross functionally across Product, Growth, CRM, Sales, and Support.
- Data fluent: comfortable using analytics and research to drive decisions and measure impact.
- Excellent written and verbal communication skills; executive level presentation skills.
- Experience in travel, mobile, fintech, or marketplace businesses is a plus.
- Comfortable working in a remote first, globally distributed environment.
- Experience managing both B2C and B2B/B2C products, with a primary focus on B2C.
- Extensive experience with multi country product coverage, including managing products and users across multiple regions (global experience is a plus).
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