Product Marketing - Senior Manager
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Key skills for this role
About the Role
Airalo is seeking a Senior Manager of Product Marketing to own positioning, launches, and growth of its eSIM product portfolio globally. You will lead GTM strategy, drive product adoption, and enable cross-functional teams.
Key Skills for This Role
Responsibilities
- Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment
- Develop and maintain a messaging framework that scales across channels, markets, and languages
- Lead GTM planning for new products, features, and market expansions
- Partner with Growth, CRM, and Partnerships to design integrated launch plans
- Build and maintain deep understanding of customers, segments, and buying behaviors
- Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle
- Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, battlecards, and product updates
- Develop structured training programs for customer facing teams
Requirements
- 8+ years of product marketing experience, including senior leadership in a high growth tech, consumer, or marketplace company
- Proven track record of owning end to end GTM strategy for complex or global products
- Strong ability to distill complex products into clear, compelling messaging for diverse global audiences
- Experience working cross functionally across Product, Growth, CRM, Sales, and Support
- Data fluent: comfortable using analytics and research to drive decisions and measure impact
- Excellent written and verbal communication skills; executive level presentation skills
- Comfortable working in a remote first, globally distributed environment
- Experience managing both B2C and B2B/B2C products, with a primary focus on B2C
- Extensive experience with multi country product coverage
Full Job Posting
Job Description
- At Airalo, we're making it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access affordable mobile data in 200+ countries.
- We're fully remote by design, genuinely global, and united by a shared mission to make travel simpler for everyone.
What You'll Do
- Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment (B2C travelers, B2B partners, enterprise).
- Develop and maintain a messaging framework that scales across channels, markets, and languages.
- Lead GTM planning for new products, features, and market expansions — from strategy through execution.
- Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics.
- Build and maintain a deep understanding of Airalo's customers, segments, and buying behaviors.
- Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy.
- Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle.
- Work with CRM, Growth and Product to design lifecycle campaigns grounded in product value and behavioral data.
- Partner with Product Management on roadmap planning to ensure marketing is integrated early.
- Define launch tiers and coordinate cross functional readiness across Marketing, Support, Sales, and Partnerships.
- Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, objection handling materials, and product updates.
- Develop structured training programs so that customer facing teams deeply understand the product.
What You'll Bring
- 8+ years of product marketing experience, including senior leadership in a high growth tech, consumer, or marketplace company.
- Proven track record of owning end to end GTM strategy for complex or global products.
- Strong ability to distill complex products into clear, compelling messaging for diverse global audiences.
- Experience working cross functionally across Product, Growth, CRM, Sales, and Support.
- Data fluent: comfortable using analytics and research to drive decisions and measure impact.
- Excellent written and verbal communication skills; executive level presentation skills.
- Experience in travel, mobile, fintech, or marketplace businesses is a plus.
- Comfortable working in a remote first, globally distributed environment.
- Experience managing both B2C and B2B/B2C products, with a primary focus on B2C.
- Extensive experience with multi country product coverage, including managing products and users across multiple regions.
Salary
- UK: £88,500 £119,500 a year
- Spain: €65,000 €85,000 a year
Benefits
- Remote work, flexible setup, and genuine work life balance.
- Opportunity to work on a product used globally by millions of travelers.
Location & Contract
- Remote, anywhere in Spain, the UK, or the UAE.
- Full time, permanent contract via Deel (Spain, UAE) or local contract (UK).
About Airalo
- Airalo is the world's first eSIM store, helping millions of travelers access affordable mobile data in 200+ countries.
- Team of 400+ people across 60+ countries, fully remote by design.
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