Product Marketing Manager, New Ventures (B2C)
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Key skills for this role
About the Role
CLEAR seeks a data-driven Product Marketing Manager to bring new B2C products to life across its travel portfolio. You will drive attach rates, member engagement, and ARPU through cross-sell and upsell strategies.
Key Skills for This Role
Responsibilities
- Develop positioning and messaging strategies that clearly articulate the value of new products
- Drive attach rate growth through targeted cross sell and upsell campaigns across in app, email, paid, and owned channels
- Partner with Lifecycle Marketing to design personalized journeys that introduce add ons at high intent moments
- Identify behavioral signals and segmentation strategies to optimize offer timing and relevance
- Design and execute experiments to increase conversion, ARPU, and overall member lifetime value
- Collaborate with Product on pricing, bundling, merchandising, and in product placement strategies
- Act as the cross functional lead aligning Product, Partnerships, Growth, and Brand to execute seamless launches
Requirements
- 5+ years of experience in subscription, DTC, consumer tech, fintech, travel, or similar consumer services businesses
- Experience driving cross sell, upsell, bundling, or expansion revenue strategies
- Proven ability to translate product value into compelling member facing narratives
- Strong cross functional collaboration skills across Product, Analytics, Lifecycle, and Growth
- Comfortable testing, iterating, and optimizing in fast moving environment
Full Job Posting
About CLEAR
- CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally.
- With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel.
Role Overview
- CLEAR is seeking a data driven Product Marketing Manager, New Ventures (B2C) to help bring new products and businesses to life across our travel portfolio.
- This role focuses on increasing attach rates, deepening member engagement, and expanding average revenue per subscriber (ARPU) through high impact cross sell and upsell strategies.
- Sitting at the intersection of Product, Growth, Lifecycle, and Analytics, you will shape positioning, packaging, and promotional strategy for new offerings.
What you'll do:
- Develop positioning and messaging strategies that clearly articulate the value of new products
- Drive attach rate growth through targeted cross sell and upsell campaigns across in app, email, paid, and owned channels
- Partner with Lifecycle Marketing to design personalized journeys that introduce add ons at high intent moments in the member lifecycle
- Identify behavioral signals and segmentation strategies to optimize offer timing and relevance
- Design and execute experiments to increase conversion, ARPU, and overall member lifetime value
- Collaborate with Product on pricing, bundling, merchandising, and in product placement strategies
- Act as the cross functional lead aligning Product, Partnerships, Growth, and Brand to execute seamless launches and ongoing optimization
How you'll measure success:
- Attach rate and add on penetration across the subscriber base
- Incremental ARPU and contribution to subscriber LTV
- Engagement and repeat usage of add on products
- Speed to market and speed to optimization for new add on launches
What you're great at:
- 5+ years of experience in subscription, DTC, consumer tech, fintech, travel, or similar consumer services businesses
- Experience driving cross sell, upsell, bundling, or expansion revenue strategies
- Proven ability to translate product value into compelling member facing narratives
- Strong cross functional collaboration skills across Product, Analytics, Lifecycle, and Growth
- Comfortable testing, iterating, and optimizing in fast moving environment
How You'll be Rewarded:
- At CLEAR, we help YOU move forward because when you’re at your best, we’re at our best.
- We offer holistic total rewards, including comprehensive healthcare plans, family building benefits, flexible time off, annual wellness stipend, free OneMedical memberships, CLEAR Plus membership, and 401(k) with employer match.
- The base salary range for this role is $110,000 $150,000, depending on levels of skills and experience.
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