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About the Role
As a Digital & eCommerce specialist, you will play a key role in maximizing end-to-end Digital experience & boosting the channel shift to our digital touchpoints.
Key Skills for This Role
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Job Description
As a Digital & eCommerce specialist, you will play a key role in maximizing end-to-end Digital experience & boosting the channel shift to our digital touchpoints.
This is an execution-focused role responsible for delivering high-impact end-to-end conversational booking & AI powered self-service flow enhancements powered by data insights and AI-assisted capabilities that improve conversion, revenue, and customer satisfaction.
This role requires an action-oriented digital specialist who applies an AI-aware, experimentation-driven mindset to website journeys including discovery, booking flows, content, personalization, search readiness, and transaction optimization.
You will actively collaborate with cross-functional stakeholders including Product, Engineering, Data Science, UX, GEO/AIO/SXO/SEO, Payments, Commercial, and Loyalty teams to deliver measurable Digital outcomes.
Accountabilities
- Owns one or more digital journey & or AI powered customer journeys for shaping the roadmap & executing seamless omni-channel experiences, aligned with business strategies and objectives. Executes digital product enhancements using AI-assisted insights, personalization signals, and behavioral analytics.
- Identify & drive business opportunities through consistently optimising Digital product capabilities and developing unique value propositions for digitization.
- Develop business analysis or value propositions, with inputs from wider business stakeholders, for digital investments and priorities in product development.
- Define & drive conversion funnels analytics, drop-offs, session replay, NPS metrics, to identify optimization opportunities and track product performance, through appropriate benchmarking & enabling innovative business solutions. Translate AI and data insights into prioritized backlog items and measurable product changes.
- Identifying friction points & opportunities by assessing end-to-end Digital experiences through a data-driven approach, understanding user interactions & to validate product features, problems and/or opportunities. Support implementation of intelligent search, dynamic content selection, and contextual recommendations. Ensure AI enabled digital capabilities aligns with governance, brand and compliance guidelines.
- Collaborate with UX teams to drive optimizations, to determine the ideal way to present features or offers and eliminate usability issues.
Qualifications
- 5+ years’ experience working in product management with strong analytical skills.
- Deep expertise in eCommerce or airline digital ecosystems, including & not limited to booking, payments, loyalty, self-service, merchandising etc.
- Experience working with agile methodologies in fast-paced consumer centric environment.
- Airline business specialist and knowledge with proven ability to drive solutions.
- Proven ability to collaborate cross-functionally, with strong communication, analytical and presentation skills, across commercial stakeholder teams, technology and UX verticals.
- AI-aware product executor, comfortable using AI assisted analytics & optimization tools.
Additional Information
Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation.
From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence.
Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.
To learn more visit www.etihad.com
Recruitment Fraud Alert
Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group.
We will never ask for personal information, bank details, or payment during the recruitment process.
Interviews are conducted face-to-face or via video/telephone before any formal offer.
If you are asked for money, please treat it as fraudulent.
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