Product Manager
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Key skills for this role
About the Role
Bausch + Lomb is seeking a Product Manager in Dubai to lead strategic planning, program creation, and brand strategy for eye health products. You will manage marketing budgets, collaborate with cross-functional teams, and drive patient-focused initiatives.
Key Skills for This Role
Responsibilities
- Lead the development and execution of strategies that guide patients from decision making to adherence, ensuring alignment with the brand’s overall objectives.
- Design and implement innovative, integrated programs to support patients and consumers, with a focus on advocacy, education, and promotional materials.
- Continuously monitor market trends, competitor activities, and performance indicators. Use insights from research, advisory boards, and stakeholder feedback to identify market opportunities and create data driven strategies.
- Work closely with internal departments (Regulatory, Medical Affairs, Sales, etc.) and external agencies to deliver cohesive marketing initiatives that drive brand success.
- Collect and analyze market insights to identify growth opportunities. Shape and evolve brand strategy based on actionable data and market needs.
- Manage marketing budgets effectively to ensure maximum return on investment, ensuring spending aligns with strategic priorities.
- Establish key performance indicators (KPIs) to measure the success of marketing efforts. Continuously track progress and share findings with key stakeholders.
- Keep up with the latest trends in media, technology, and digital platforms to create new opportunities for enhancing patient experiences and brand engagement.
- Lead presentations to both internal teams and external stakeholders (including healthcare professionals, key opinion leaders, and partners) to ensure alignment on strategic initiatives and increase brand visibility.
- Oversee the brand’s presence at major industry conferences and patient focused events to drive engagement and strengthen relationships.
- Partner with Sales and Operations teams to ensure smooth execution of marketing programs that support sales objectives in the field.
- Ensure all marketing materials and programs adhere to Medical, Legal, and Regulatory guidelines, ensuring full compliance at all stages.
Requirements
- Bachelor’s degree required, preferably in Pharmacy, life science discipline, or related field
- PharmD, PhD, or MBA preferred
- 5+ years’ relevant industry experience, including experience in a marketing product management role at a biotech, Health Care Consumer, or pharma company
- Proven success in developing, refining, and implementing a product roadmap for a cutting edge analytics suite of products and overseeing a cross functional network of experts and developers to execute on the roadmap
- In depth knowledge on Pharmaceuticals, Health Care Consumer, and general science
- Excellent communication and marketing skills
- Strong analytical skills used to drive decision making
- Strong interpersonal skills with a culturally diverse employee base
Full Job Posting
Company Overview
- Bausch + Lomb is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world.
- Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives.
- We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries.
Key Responsibilities
- Strategic Planning & Execution: Lead the development and execution of strategies that guide patients from decision making to adherence, ensuring alignment with the brand’s overall objectives.
- Program Creation & Implementation: Design and implement innovative, integrated programs to support patients and consumers, with a focus on advocacy, education, and promotional materials.
- Market Research & Analysis: Continuously monitor market trends, competitor activities, and performance indicators. Use insights from research, advisory boards, and stakeholder feedback to identify market opportunities and create data driven strategies.
- Collaboration Across Teams: Work closely with internal departments (Regulatory, Medical Affairs, Sales, etc.) and external agencies to deliver cohesive marketing initiatives that drive brand success.
- Brand Strategy Development: Collect and analyze market insights to identify growth opportunities. Shape and evolve brand strategy based on actionable data and market needs.
- Budget Oversight: Manage marketing budgets effectively to ensure maximum return on investment, ensuring spending aligns with strategic priorities.
- Performance Tracking & Reporting: Establish key performance indicators (KPIs) to measure the success of marketing efforts. Continuously track progress and share findings with key stakeholders.
- Innovation in Media & Technology: Keep up with the latest trends in media, technology, and digital platforms to create new opportunities for enhancing patient experiences and brand engagement.
- Stakeholder Engagement & Alignment: Lead presentations to both internal teams and external stakeholders (including healthcare professionals, key opinion leaders, and partners) to ensure alignment on strategic initiatives and increase brand visibility.
- Event Management: Oversee the brand’s presence at major industry conferences and patient focused events to drive engagement and strengthen relationships.
- Sales Support: Partner with Sales and Operations teams to ensure smooth execution of marketing programs that support sales objectives in the field.
- Regulatory Compliance: Ensure all marketing materials and programs adhere to Medical, Legal, and Regulatory guidelines, ensuring full compliance at all stages.
Additional Responsibilities
- Agency Management: Lead and manage external agency relationships, ensuring timely delivery of high quality projects within budget, and in alignment with Bausch + Lomb’s strategic goals.
- Portfolio Management & Growth: Actively explore new product opportunities and drive the successful launch of new products in line with company strategy.
- Competitive Insights: Conduct detailed competitive analysis to stay ahead of market trends and inform business strategy.
- Regional Partnerships: Collaborate with commercial teams, distributors, and key stakeholders across the ME region to strengthen Bausch + Lomb’s position and ensure industry leadership.
Internal Processes
- Ensure consistent compliance to company policies and procedures, corporate governance, and relevant legislation within area of responsibility
- Complete all assigned training items in a timely manner
- Keep abreast of company policies, procedures, and systems
- Strive to consistently apply the company’s vision, mission, and values throughout your area of responsibility
- Be strategic in solving problems and building and maintaining relationships (both proactively and reactively)
- Work cooperatively to achieve a common goal and enhance productivity on a project
- Show commitment to performance and quality standards
- Maintain any company equipment or property for example vehicle, electronic equipment, sales material, and company’s corporate image
- Confidentiality: company marketing / sales material, pricing, policies, systems, research, and data, not to be discussed outside the organization
Qualifications & Training
- Bachelor’s degree required, preferably in Pharmacy, life science discipline, or related field.
- PharmD, PhD, or MBA preferred
Key Competencies
- In depth knowledge on Pharmaceuticals, Health Care Consumer, and general science
- Organizational and management capabilities
- Demonstrate leadership traits
- Excellent communication and marketing skills
- Strong verbal and written communication abilities
- Demonstrate success in all aspects of marketing, including, but not limited to positioning, product development and commercialization
- Strong analytical skills used to drive decision making
- Strong interpersonal skills with a culturally diverse employee base
- Demonstrate ability to collaborate cross functionally to ensure that key stakeholder needs are satisfied.
Experience
- Proven success in developing, refining, and implementing a product roadmap for a cutting edge analytics suite of products and overseeing a cross functional network of experts and developers to execute on the roadmap
- 5+ years’ relevant industry experience, including experience in a marketing product management role at a biotech, Health Care Consumer, or pharma company.
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