Product Manager
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Key skills for this role
About the Role
Bausch + Lomb seeks a Product Manager to lead brand strategy, marketing programs, and patient engagement for eye health products in the ME region. Responsibilities include strategic planning, market research, budget management, and cross-functional collaboration.
Key Skills for This Role
Responsibilities
- Lead the development and execution of strategies that guide patients from decision making to adherence
- Design and implement innovative, integrated programs to support patients and consumers
- Monitor market trends, competitor activities, and performance indicators
- Work closely with internal departments and external agencies to deliver cohesive marketing initiatives
- Shape and evolve brand strategy based on actionable data and market needs
- Manage marketing budgets effectively to ensure maximum return on investment
- Establish KPIs to measure the success of marketing efforts and track progress
- Keep up with trends in media, technology, and digital platforms to enhance patient experiences
- Lead presentations to internal teams and external stakeholders
- Oversee brand presence at major industry conferences and patient focused events
- Partner with Sales and Operations teams to ensure smooth execution of marketing programs
- Ensure all marketing materials and programs adhere to Medical, Legal, and Regulatory guidelines
Requirements
- Experience in strategic planning and execution within pharmaceutical or healthcare marketing
- Strong market research and analysis skills
- Ability to manage budgets and track ROI
- Excellent collaboration and stakeholder management skills
- Knowledge of regulatory compliance for marketing materials
- Experience in event management and agency coordination
Full Job Posting
Company Overview
- Bausch + Lomb is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world.
- Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives.
Key Responsibilities
- Strategic Planning & Execution: Lead the development and execution of strategies that guide patients from decision making to adherence, ensuring alignment with the brand’s overall objectives.
- Program Creation & Implementation: Design and implement innovative, integrated programs to support patients and consumers, with a focus on advocacy, education, and promotional materials.
- Market Research & Analysis: Continuously monitor market trends, competitor activities, and performance indicators. Use insights from research, advisory boards, and stakeholder feedback to identify market opportunities and create data driven strategies.
- Collaboration Across Teams: Work closely with internal departments (Regulatory, Medical Affairs, Sales, etc.) and external agencies to deliver cohesive marketing initiatives that drive brand success.
- Brand Strategy Development: Collect and analyze market insights to identify growth opportunities. Shape and evolve brand strategy based on actionable data and market needs.
- Budget Oversight: Manage marketing budgets effectively to ensure maximum return on investment, ensuring spending aligns with strategic priorities.
- Performance Tracking & Reporting: Establish key performance indicators (KPIs) to measure the success of marketing efforts. Continuously track progress and share findings with key stakeholders.
- Innovation in Media & Technology: Keep up with the latest trends in media, technology, and digital platforms to create new opportunities for enhancing patient experiences and brand engagement.
- Stakeholder Engagement & Alignment: Lead presentations to both internal teams and external stakeholders (including healthcare professionals, key opinion leaders, and partners) to ensure alignment on strategic initiatives and increase brand visibility.
- Event Management: Oversee the brand’s presence at major industry conferences and patient focused events to drive engagement and strengthen relationships.
- Sales Support: Partner with Sales and Operations teams to ensure smooth execution of marketing programs that support sales objectives in the field.
- Regulatory Compliance: Ensure all marketing materials and programs adhere to Medical, Legal, and Regulatory guidelines, ensuring full compliance at all stages.
Internal Processes
- Ensure consistent compliance to company policies and procedures, corporate governance, and relevant legislation within area of responsibility
- Complete all assigned training items in a timely manner
- Keep abreast of company policies, procedures, and systems
- Strive to consistently apply the company’s vision, mission, and values throughout your area of responsibility
- Be strategic in solving problems and building and maintaining relationships (both proactively and reactively)
- Work cooperatively to achieve a common goal and enhance productivity on a project
- Show commitment to performance and quality standards
- Maintain any company equipment or property for example vehicle, electronic equipment, sales material, and company’s corporate image
- Confidentiality: company marketing / sales material
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