Product GTM Strategy Lead

Overview

Roduct Gtm Strategy Lead

Role Overview

Audience & Segmentation

• Define and prioritise target customer groups across MENA by growth potential and strategic fit.
• Produce audience profiles, personas, and segment playbooks to guide product, marketing, and partnership decisions.

Existing Product Channel Review

• Audit current acquisition, engagement, and retention channels; assess effectiveness, ROI, and gaps.
• Recommend reallocation of marketing investment, quick wins, and medium‑term channel strategies.

Product

Market

Fit Strategy Refresh

• Update the product‑market‑fit hypothesis and produce a 12–24 month roadmap aligned to business objectives.
• Align growth, product, and messaging priorities; identify partnership and distribution opportunities.

Product Gtm Relaunch

• Design a phased relaunch narrative and execution plan to re‑energise brand and product presence across MENA.
• Define KPIs, success metrics, launch cadence, and post‑launch optimisation focus areas.

Brand Identity Refresh

• Assess current brand perception and recommend visual and tone‑of‑voice updates to reflect leadership ambitions.
• Produce pragmatic guidelines and implementation checklists for roll‑out across channels and partners.

Product Organisation Audit

• Review team structure, role clarity, and capability across Brand, Growth, and Partnerships.
• Benchmark against high‑performing organisations and recommend org design, hiring, and capability development for regional scale.

Executive Advisory – Product GTM

• Act as a strategic adviser to the Executive Director and senior leadership on GTM, positioning, and market priorities.
• Present findings and recommendations to C‑level stakeholders; maintain an ongoing executive briefing cadence.

Requirements

• 10+ years in product marketing, GTM strategy, brand management, or related roles; demonstrable delivery in digital or gaming/entertainment sectors.
• 5+ years operating in the GCC (preferred) with strong familiarity with MENA consumer behaviour, channels, and partners.
• Proven experience defining audience segments and converting research into strategy.
• Track record delivering end‑to‑end GTM programmes and relaunches from brief to in‑market.
• Brand identity development and agency management experience.
• Comfortable advising and presenting to senior executives and cross‑functional stakeholders.
• Data‑driven: able to interpret market and channel data and make prioritised recommendations.
• Experience conducting capability audits and org benchmarking is an advantage.
• Strong written and verbal English; experience working across government and commercial environments is a plus.

Core Capabilities

• Strategic thinker with hands‑on execution and project ownership.
• Strong project management: planning, tracking, escalation and delivery oversight.
• Credible stakeholder presence and influence without direct authority.
• Systems‑oriented: builds practical processes, trackers and governance that stick.
• Clear communicator able to produce executive‑grade materials and present confidently.

Experience & Exposure

• Experience in gaming, entertainment, interactive media, consumer tech or related sectors preferred.
• Experience in start‑up, build‑phase or high‑growth environments strongly valued.
• Familiarity with regional partnerships, distribution channels and government/commercial stakeholder engagement.

Contract Duration

Abu Dhabi, United Arab Emirates