{bc}
linkedin

Head of Community Engagement

Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)
Abu Dhabi, UAE
Freelance
Director
Onsite
2 days ago
Community StrategyEvent ManagementB2B MarketingB2C MarketingPartnership NegotiationBudget Management
Free

Job Fit Check

Base Career helps you apply smarter for this job.

?%
Ready to Scan

Key skills for this role

Community StrategyEvent ManagementB2B Marketing
Smart Apply

Full Job Posting

Role Overview

  • We are currently looking for a Head of Community Engagement to support a key initiative within the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) on a 12 month freelance contract.
  • DCT Abu Dhabi is the government entity responsible for driving the sustainable growth of Abu Dhabi’s culture, tourism and creative industries.
  • The role owns the community and events pillar of a high impact sector activation program.

Key Responsibilities

  • Design the community building strategy: target segments, engagement channels (physical venues, online platforms), flagship events, and a year round activity calendar.
  • Build and run recurring community programs: from concept definition to execution.
  • Grow and activate ecosystem around the sector’s programs and events.
  • Design the organic event portfolio: B2C events and B2B events (industry conferences, summits, showcases).
  • Build the business case for each event: objectives, target audience, budget, revenue and sponsorship model, and expected community and sector impact.
  • Oversee event delivery through operating partners, agencies, and venues; own quality, budget, and outcome accountability.
  • Identify global IPs whose hosting in the UAE would accelerate community growth and sector positioning.
  • Lead bids and negotiations to bring these IPs to the UAE, in B2B and B2C formats.
  • Structure hosting arrangements: rights, obligations, delivery model, support requirements.
  • Define, own, and report the community and events KPI framework: community growth and engagement, event attendance and satisfaction, global IPs secured, sponsorship and partner revenue, and economic impact.
  • Manage the community and events budget.

Candidate Requirements

  • Demonstrated track record of building event portfolios end to end: strategy, business case, partner selection, and delivery to measurable results.
  • Track record of executional excellence of high profile MICE events.
  • Experience negotiating and managing commercial partnerships or hosting agreements with stakeholders, including organizers, sponsors, and IP holders.
  • Strong commercial and financial assessment skills: comfortable building and defending business cases, owning budgets, and evaluating partnerships on strategic and financial merit.
  • Deep familiarity with the creative industries, media, interactive entertainment ecosystem (strongly preferred).
  • Established network among event organizers, content creators, and industry media (strongly preferred).
  • Arabic language ability is an asset; English fluency is required.

Contract Duration

  • 12 month freelance contract

Location

  • Abu Dhabi, United Arab Emirates

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)