Head of Community Engagement
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Key skills for this role
About the Role
We are seeking a Head of Community Engagement for a 12-month freelance contract with DCT Abu Dhabi. The role involves designing community strategy, building event portfolios, attracting global IPs, and managing KPIs.
Key Skills for This Role
Responsibilities
- Design the community building strategy: target segments, engagement channels, flagship events, and year round activity calendar
- Build and run recurring community programs from concept to execution
- Design the organic event portfolio: B2C and B2B events
- Build business case for each event: objectives, target audience, budget, revenue and sponsorship model
- Oversee event delivery through operating partners, agencies, and venues; own quality, budget, and outcome accountability
- Identify global IPs whose hosting would accelerate community growth and sector positioning
- Lead bids and negotiations to bring IPs to the UAE
- Define, own, and report community and events KPI framework
- Manage community and events budget
Requirements
- Demonstrated track record of building event portfolios end to end: strategy, business case, partner selection, and delivery to measurable results
- Track record of executional excellence of high profile MICE events
- Experience negotiating and managing commercial partnerships or hosting agreements with stakeholders
- Strong commercial and financial assessment skills
- English fluency required
- Deep familiarity with creative industries, media, interactive entertainment ecosystem (strongly preferred)
- Established network among event organizers, content creators, and industry media (strongly preferred)
- Arabic language ability is an asset
Full Job Posting
Role Overview
- We are currently looking for a Head of Community Engagement to support a key initiative within the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) on a 12 month freelance contract.
- DCT Abu Dhabi is the government entity responsible for driving the sustainable growth of Abu Dhabi’s culture, tourism and creative industries.
- The role owns the community and events pillar of a high impact sector activation program.
Key Responsibilities
- Design the community building strategy: target segments, engagement channels (physical venues, online platforms), flagship events, and a year round activity calendar.
- Build and run recurring community programs: from concept definition to execution.
- Grow and activate ecosystem around the sector’s programs and events.
- Design the organic event portfolio: B2C events and B2B events (industry conferences, summits, showcases).
- Build the business case for each event: objectives, target audience, budget, revenue and sponsorship model, and expected community and sector impact.
- Oversee event delivery through operating partners, agencies, and venues; own quality, budget, and outcome accountability.
- Identify global IPs whose hosting in the UAE would accelerate community growth and sector positioning.
- Lead bids and negotiations to bring these IPs to the UAE, in B2B and B2C formats.
- Structure hosting arrangements: rights, obligations, delivery model, support requirements.
- Define, own, and report the community and events KPI framework: community growth and engagement, event attendance and satisfaction, global IPs secured, sponsorship and partner revenue, and economic impact.
- Manage the community and events budget.
Candidate Requirements
- Demonstrated track record of building event portfolios end to end: strategy, business case, partner selection, and delivery to measurable results.
- Track record of executional excellence of high profile MICE events.
- Experience negotiating and managing commercial partnerships or hosting agreements with stakeholders, including organizers, sponsors, and IP holders.
- Strong commercial and financial assessment skills: comfortable building and defending business cases, owning budgets, and evaluating partnerships on strategic and financial merit.
- Deep familiarity with the creative industries, media, interactive entertainment ecosystem (strongly preferred).
- Established network among event organizers, content creators, and industry media (strongly preferred).
- Arabic language ability is an asset; English fluency is required.
Contract Duration
- 12 month freelance contract
Location
- Abu Dhabi, United Arab Emirates
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