Product Growth Hacker (Exchange)
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Key skills for this role
About the Role
Crypto.com seeks a senior Product Growth Hacker to lead go-to-market strategy, lifecycle initiatives, and product positioning for its Exchange App. The role requires 7+ years of product marketing experience, ideally in crypto or financial services, and strong cross-functional collaboration skills.
Key Skills for This Role
Responsibilities
- Partner with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical
- Develop stories and campaigns that differentiate the platform in a competitive global market
- Partner with data, analytics and product to define user personas and map tailored journeys
- Lead on creative/copy positioning and brief submission for growth teams
- Work closely with product managers to align on roadmap priorities and customer feedback loops
- Manage go to market planning for feature launches
- Conceptualise integrated marketing campaigns across in app, email, web, social, and earned media
- Coordinate with local market teams and growth to adapt messaging for region specific rollouts
- Analyze market trends and conduct competitive benchmarking
- Run user interviews, feedback loops, and surveys to understand pain points
- Design lifecycle programs that drive user activation, trading volume, and long term retention
- Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact
Requirements
- 7+ years of experience in product marketing, ideally crypto or financial background
- Proven success launching and scaling B2C products or platforms
- Excellent communication and copywriting skills
- Highly collaborative, with experience working cross functionally in fast paced environments
- Analytical mindset with proficiency in marketing analytics and user research
- Experience in regulated industries or financial services is a plus
Full Job Posting
Role Overview
- Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange App, we’re hiring a Growth Marketing Hacker to lead on our go to market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we e
- This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast paced, high ownership environments.
Strategy & Positioning
- Partner up with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical.
- Develop stories and campaigns that differentiate our platform in a competitive global market.
- Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high frequency traders) and map tailored journeys for each.
- Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
- Work closely with product managers to align on roadmap priorities and customer feedback loops.
Launch Execution
- Partner up with the product team to manage the go to market planning for feature launches.
- Conceptualise integrated marketing campaigns across in app, email, web, social, and earned media for UA to execute.
- Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data informed.
- Coordinate with local market teams and growth to adapt messaging for region specific rollouts: localisation across product messaging, local behaviour and competitive landscape.
Customer Insights & Market Intelligence
- Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
- Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
- Feed findings back into product and growth teams to inform prioritization and positioning.
Growth & Retention
- Design lifecycle programs that drive user activation, trading volume, and long term retention.
- Conceptualise promotions, streaks, and incentive programs that reward engagement and boost retention.
- Work with data, analytics and product teams to identify drop off points and optimize onboarding and reactivation flows.
Performance & Reporting
- Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
- Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.
Requirements
- 7+ years of experience in product marketing: ideally crypto or financial background
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross functionally in fast paced environments. Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
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