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naukri

Principal Product Manager - Verification & Activation

Crypto.com
Dubai, UAE
Manager
1 months ago
Product ManagementKYC/AMLIdentity VerificationStakeholder ManagementStrategyRoadmap Planning
Free

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Key skills for this role

Product ManagementKYC/AMLIdentity Verification
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Role Overview

  • This role owns that transition end to end across five deeply connected areas: KYC Approval, Re KYC, Deposit & Withdrawal, First Trade & Activation, Onboarding Rewards.
  • These five areas are held by one PM because the decisions in each are inseparable.
  • This is an execution first, high ownership role.

KYC From Initiated to Approved

  • Own the identity verification platform strategy, roadmap, and execution not just vendor management.
  • Build toward multi vendor routing optimisation across KYC providers and equivalents maximising pass rates, minimising fraud, and managing cost per verification as a P&L metric.
  • Drive the platform toward self serve configurability so that product teams across the Exchange can configure IDV requirements, decision rules, and vendor preferences without an Engineering dependency for every change.
  • Deliver composable IDV components document collection, liveness, facematch, motion that can operate independently across different product contexts.
  • Lead initiatives to combat synthetic fraud through liveness challenges, e ID integrations, and ML powered fraud scoring in partnership with Risk and IDV vendors.
  • Monitor and manage false positive rates carefully fraud defence must not sacrifice real users.
  • Evaluate and roadmap Non Doc (document free) verification and Reusable Identity solutions as high leverage levers for reducing drop off while maintaining compliance.
  • Use the external competitive benchmark of approximately 2 minute average KYC completion at best in class multi asset brokers as a reference bar for roadmap prioritisation.
  • Work with Compliance to ensure regional KYC variations are handled in the product without creating dead end or confusing experiences for users in specific jurisdictions.

Re KYC Experience

  • Own the product experience for existing users who are required to re verify their identity due to document expiry, regulatory triggers, risk profile changes, or periodic compliance review cycles.
  • Design the Re KYC journey to be low disruption, clearly communicated in advance, and completable with minimal drop off with particular attention to users who are mid activity or holding open positions at the time of a re verification trigger.
  • Build a communication cadence advance notice, reminders, and grace period management that is as carefully designed as the verification UX itself.
  • Ensure the Re KYC flow reuses the same IDV infrastructure as new user KYC, maintaining consistency while accounting for the distinct context of an existing, active user.
  • Track Re KYC completion rate within grace periods, Re KYC triggered account restriction rate, and time from first prompt to approval as dedicated success metrics.

Deposit & Withdrawal

  • You are the gatekeeper for how money moves in and out of the Exchange.
  • You will own not just the deposit and withdrawal experience, but the underlying decisions that shape it: which payment methods are available in each country, who is eligible to use them, what limits apply, and when a method is added, modified, or removed.
  • You will ensure users can fund their accounts quickly and transparently with the payment method that is most natural to them in their market.

First Trade & Activation

  • A funded account is not the finish line. You will own the activation ladder from first deposit through to first trade and first perp or index position, removing every barrier that stands between a user with capital and a user who is actively trading.

Onboarding Rewards

  • You will own the reward and incentive mechanics from KYC completion onward: KYC approval incentives, first deposit bonuses, and first trade cashback.
  • These are the levers that accelerate activation and turn intent into action at every rung of the ladder.
  • Sign up rewards, issued before KYC, are owned by the Discovery, Growth & Onboarding PM.

The Team

  • Daily partners: Compliance / Legal, Risk, Engineering, Operations, Payment Rails PM, Campaigns, Discovery, Growth & Onboarding PM.

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