Product cum Portfolio Marketer
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Key skills for this role
About the Role
Copeland seeks a Product cum Portfolio Marketer to drive go-to-market strategies and product positioning for HVACR technologies. The role requires 5+ years in marketing or sales enablement, with expertise in persona mapping and sales tools.
Key Skills for This Role
Responsibilities
- Develop and execute go to market strategies including positioning, messaging, and KPIs
- Create sales enablement tools and resources to support product introductions
- Conduct persona mapping and buyer journey development
- Translate market and product insights into differentiated value propositions
- Orchestrate cross functional inputs into cohesive commercialization packages
- Continuously refine GTM strategies based on performance data and VoC feedback
Requirements
- Minimum 5 years of experience in marketing, sales enablement, or related field
- Proven leadership and communication skills
- Advanced proficiency with CRM platforms and data visualization tools
- Strong analytical and problem solving skills
- Bachelor's degree in business, marketing, communications, or related field (preferred)
Full Job Posting
About Us
- Copeland is a global climate technologies company engineered for sustainability.
- Creates sustainable and efficient HVACR solutions for residential, commercial, and industrial spaces.
Overview
- The Portfolio Marketer defines how to win by translating strategy into positioning, GTM execution, and sales enablement.
- Responsible for creating differentiated market positions and comprehensive go to market strategies.
Key Responsibilities
- Develop and execute go to market strategies, including portfolio positioning, target audiences, messaging and KPIs.
- Create sales enablement tools and resources; train and support sales teams.
- Conduct persona mapping and journey development.
- Prioritize potential requirements for digital tool development.
- Translate market and product insights into clear, differentiated value propositions.
- Orchestrate cross functional inputs into cohesive commercialization packages.
- Align buyer needs, sales motions, marketing engagements and enablement tools.
- Continuously refine GTM strategies based on performance data and VoC feedback.
Required Qualifications
- Minimum five years of experience in marketing, sales enablement, or a related field.
- Proven leadership and communication skills.
- Advanced proficiency with CRM platforms and data visualization tools.
- Strong analytical and problem solving skills.
- A relentless pursuit of excellence and desire to build innovative products.
- Deep commitment to ownership and continuous learning.
Preferred Requirements
- Bachelor’s degree in business administration, marketing, communications, or a related field.
- Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies.
- Experience in developing go to market strategies, messaging frameworks, and sales tools.
- Deep understanding of the buyer’s decision making process.
- Familiarity with digital tools such as ROI calculators, competitor cross references, and selection tools.
Our Commitment to Our People
- Flexible and competitive benefits plans including paid parental leave, vacation and holiday leave.
- Investment in end to end development of employees.
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