Product Analyst - Industrial Machinery
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Key skills for this role
About the Role
Ghassan Aboud Holding seeks an Industrial Machinery Product Analyst to manage a portfolio of machinery brands, coordinate with OEMs, and support market analysis and product lifecycle actions.
Key Skills for This Role
Responsibilities
- Manage day to day relationship, positioning and lifecycle actions for a defined set of industrial machinery brands
- Act as first point of contact for assigned principals on specification, allocation, pricing input and launch readiness
- Coordinate with emerging based sales, distribution and other teams to align product actions with in market execution
- Produce market and competitor research/reports for assigned brands and the wider portfolio
- Support evaluation of new brands/OEMs, including ongoing opportunities, under Senior Manager direction
- Gather dealer, contractor and end customer input to inform the roadmap and portfolio recommendations
Requirements
- Bachelor's degree in Business, Engineering, Marketing or a related field
- 3 5 years of experience in product/brand management, distribution or commercial roles, ideally in industrial machinery, heavy equipment
- Experience managing or coordinating directly with OEM/principal contacts
- Strong analytical skills; comfortable working with sales, pricing and performance data
- Experience working alongside distribution/aftersales operations teams, ideally in Syria or a comparable market
- English mandatory; Arabic preferred
Full Job Posting
Job Role
- The Industrial Machinery Product Analyst takes ownership of a defined set of industrial machinery brands within the Group’s portfolio — managing day to day principal relationships, product positioning and lifecycle actions for those brands — while supporting the Senior Manager on wider portfolio res
Job Responsibilities
- Assigned Brand Management: Manages day to day relationship, positioning and lifecycle actions for a defined set of industrial machinery brands.
- Principal / OEM Coordination: First point of contact for assigned principals on specification, allocation, pricing input and launch readiness.
- Local Operations Coordination: Coordinates with emerging based sales, distribution and other teams to align product actions with in market execution and value added services.
- Market & Competitive Analysis: Produces market and competitor research/reports for assigned brands and the wider portfolio.
- Portfolio & Lifecycle Support: Produces market and competitor research/reports for assigned brands and the wider portfolio.
- Brand / OEM Onboarding & Africa Expansion Support: Supports evaluation of new brands/OEMs, including ongoing opportunities, under Senior Manager direction.
- Needs Assessment: Gathers dealer, contractor and end customer input to inform the roadmap and portfolio recommendations.
Job Requirements
- Industrial Machinery Product Knowledge: Solid knowledge of assigned brands’ categories, specifications, competitive positioning and aftersales considerations.
- Principal / OEM Coordination: Manages day to day contact for assigned principals; escalates strategic/commercial issues appropriately.
- Market & Competitive Research: Researches and compiles market, brand and competitor data into clear, decision useful analysis.
- Regional Market Awareness (Syria / Africa & Other Emerging Markets): Understands local distribution, aftersales and operating conditions in Syria; builds awareness of emerging markets.
- Product Lifecycle Management: Manages lifecycle actions for assigned brands and supports tracking across the wider portfolio.
- Commercial & Financial Acumen: Reads and interprets pricing, margin and performance data to support reports and business cases.
- Stakeholder Communication: Communicates effectively with principals, local operations teams and internal stakeholders.
Qualifications & Experience
- Essential: Bachelor’s degree in Business, Engineering, Marketing or a related field.
- 3 5 years of experience in product/brand management, distribution or commercial roles, ideally in industrial machinery, heavy equipment.
- Experience managing or coordinating directly with OEM/principal contacts.
- Strong analytical skills; comfortable working with sales, pricing and performance data.
- Experience working alongside distribution/aftersales operations teams, ideally in Syria or a comparable market.
- English mandatory; Arabic preferred.
- Preferred: Direct experience with the Group’s brands (e.g. JCB, Hangcha, NH, Astra, Iveco) or similar industrial machinery/CV OEMs.
- Exposure to frontier or expansion markets, such as Africa.
- Experience coordinating aftersales or value added services alignment with product decisions.
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