Business Analyst - Automotive
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Key skills for this role
About the Role
Ghassan Aboud Holding is seeking a Business Analyst for automotive dealership sales operations. The role involves analyzing sales performance, forecasting trends, managing CRM data, and leading cross-functional projects.
Key Skills for This Role
Responsibilities
- Monitor daily, weekly, and monthly sales performance across new and used vehicles against targets
- Analyze sales trends across models, branches, and customer segments
- Track conversion rates, enquiry sources, and lead aging to optimize the sales funnel
- Develop sales forecasts and demand plans using historical data and market intelligence
- Conduct competitor benchmarking and market analysis to support pricing and promotional strategies
- Analyze CRM data, including lead response times, follow up effectiveness, and pipeline progression
- Monitor stock levels by model, variant, color, and location to improve inventory turnover
- Map and evaluate the end to end vehicle sales journey to identify bottlenecks
- Lead and coordinate cross functional projects related to sales performance improvement
- Develop and maintain dynamic dashboards for Sales Managers and leadership
Requirements
- 3–5 years of experience in a Business Analyst, Sales Analyst, or Commercial Analyst role within automotive dealerships or OEMs
- Strong finance background
- Proven experience in managing or supporting cross functional projects
- Advanced MS Excel skills
- Experience with data visualization tools (Power BI, Tableau, or equivalent)
- Experience with CRM systems (Salesforce, AutoMate, CDK, or similar)
- Experience with Dealer Management Systems (DMS) (AutoLine, Kerridge, SAP DMS, etc.)
Full Job Posting
Job Purpose
- To analyze and improve the performance of automotive dealership sales operations by delivering data driven insights, forecasting trends, and supporting strategic decision making. The role also incorporates project management responsibilities, ensuring that business improvement initiatives, process e
Sales Performance Analysis
- Monitor daily, weekly, and monthly sales performance across new and used vehicles against targets
- Analyze sales trends across models, branches, and customer segments
- Track conversion rates, enquiry sources, and lead aging to optimize the sales funnel
- Identify performance gaps and recommend corrective actions
Forecasting & Market Insights
- Develop sales forecasts and demand plans using historical data and market intelligence
- Conduct competitor benchmarking and market analysis to support pricing and promotional strategies
- Identify emerging trends and provide forward looking business insights
CRM & Lead Management
- Analyze CRM data, including lead response times, follow up effectiveness, and pipeline progression
- Identify inefficiencies in lead handling and recommend process improvements
- Support optimization of digital campaigns and lead generation performance
Inventory & Vehicle Allocation Analysis
- Monitor stock levels by model, variant, color, and location to improve inventory turnover
- Support vehicle allocation and inter branch transfer strategies based on demand patterns
- Identify stock aging risks and recommend corrective measures
Sales Process Optimization
- Map and evaluate the end to end vehicle sales journey to identify bottlenecks
- Collaborate with sales teams to streamline workflows, approvals, and customer touchpoints
- Drive initiatives to enhance operational efficiency and customer experience
Project Management & Execution
- Lead and coordinate cross functional projects related to sales performance improvement, process optimization, and business transformation
- Define project scope, timelines, milestones, and deliverables aligned with business objectives
- Track project progress, manage risks/issues, and ensure timely delivery
- Facilitate project meetings, stakeholder updates, and escalation management
- Ensure initiatives are executed in line with strategic priorities and measurable outcomes
Reporting & Dashboards
- Develop and maintain dynamic dashboards for Sales Managers and leadership
- Prepare daily, weekly, and monthly performance reports with actionable insights
- Provide executive level summaries and presentations for decision making
Customer Behavior & Retention
- Analyze customer purchase behavior, repeat sales, trade ins, and segmentation trends
- Support development of loyalty programs and retention strategies
- Provide insights to enhance customer lifecycle management and engagement
Collaboration & Stakeholder Management
- Collaborate with Sales, Finance, Marketing, IT, and Operations teams to align analytics with business needs
- Act as a key liaison between data, business functions, and leadership
- Support strategic initiatives such as dealership expansion, network optimization, and new model launches
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