Principal Product Manager - Discovery & Onboarding(Exchange)
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Key skills for this role
About the Role
Crypto.com is hiring a Principal Product Manager to own the end-to-end user journey from landing to activation for the Exchange. You will drive conversion optimization, onboarding, sign-up rewards, and authentication.
Key Skills for This Role
Responsibilities
- Design and implement a comprehensive behavioural analytics framework across Exchange landing pages
- Define the event taxonomy in partnership with Engineering and Data
- Build and own real time funnel dashboards for landing to sign up conversion
- Conduct continuous analysis using session recording and heatmap tooling
- Run a structured, high velocity A/B testing programme across landing pages
- Own conversion performance and UX quality at every step of the post sign up journey
- Design and own the reward mechanics tied to the sign up event
- Own the sign in experience across web, iOS, and Android
- Lead the Exchange's path toward passwordless first authentication
- Use agentic AI tools to reduce time from insight to experiment to shipped improvement
Requirements
- 6 8+ years in Product Management
- Proven experience at a high growth technology company (crypto exchange, fintech, neo bank, or multi asset broker preferred)
- Proven track record owning a sign up, onboarding, or authentication funnel end to end with measurable conversion improvements
- Deep hands on experience with product analytics platforms (Mixpanel, Amplitude, Segment, GA4, or equivalents)
- Able to write SQL to build funnel queries and cohort analyses independently
- Practical experience with session recording and heatmap tooling
- Experienced in designing and running statistically valid A/B experiments
- Understands end to end event instrumentation
- Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems
- Demonstrable use of agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human in the loop practices
Full Job Posting
About the Role
- Crypto.com Exchange serves tens of millions of users globally, and we are scaling aggressively.
- This role owns the journey from first visit to fully activated account end to end across four deeply connected areas: Landing & Conversion, Onboarding, Sign up Rewards, and Login & Authentication.
- This is an execution first, high ownership role.
Landing & Conversion Optimisation
- Design and implement a comprehensive behavioural analytics framework across Exchange landing pages.
- Define the event taxonomy in partnership with Engineering and Data.
- Build and own real time funnel dashboards.
- Conduct continuous analysis using session recording and heatmap tooling.
- Translate behavioural insights into hypotheses and work with Design and Content.
- Run a structured, high velocity A/B testing programme across landing pages.
Onboarding Funnel (Sign up to KYC Initiation)
- Own conversion performance and UX quality at every step: email submission, email verification, phone submission, phone verification (OTP), KYC initiation.
- Define conversion targets at each step, track actuals weekly, and drive improvements.
- Ensure step level drop off is fully attributed to specific friction points.
- Work with Legal and Compliance to accommodate regional onboarding variations.
Sign up Rewards
- Design and own the reward mechanics tied to the sign up event: welcome bonuses, sign up campaign incentives, and promotional offers.
- Work with Marketing and Campaigns to define reward value, eligibility criteria, and communication timing.
- Instrument reward redemption tracking to measure impact on registration conversion rate.
- Build fraud resistance into reward mechanics.
- Own the clean handoff to the Verification & Activation PM.
Login & Authentication
- Own the sign in experience across web, iOS, and Android, targeting time to login below 10 seconds.
- Lead the Exchange's path toward passwordless first authentication (passkeys/FIDO2/WebAuthn).
- Drive adoption of passkey and biometric authentication.
- Own session management, device identification, and session hijacking protection.
- Design and maintain account recovery flows.
- Ensure compliance with regional authentication regulations (SCA).
- Architect guardrails against modern authentication abuse vectors.
AI Native Ways of Working
- Use agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, Glean, or equivalent) with human in the loop practices.
- Champion AI native product development practices across your squad.
Requirements
- 6 8+ years in Product Management.
- Proven experience at a high growth technology company (crypto exchange, fintech, neo bank, or multi asset broker preferred).
- Proven track record owning a sign up, onboarding, or authentication funnel end to end with measurable conversion improvements.
- Deep hands on experience with product analytics platforms (Mixpanel, Amplitude, Segment, GA4, or equivalents).
- Able to write SQL to build funnel queries and cohort analyses independently.
- Practical experience with session recording and heatmap tooling.
- Experienced in designing and running statistically valid A/B experiments.
- Understands end to end event instrumentation.
- Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems.
- Understands how regional compliance requirements (SCA, GDPR, ePrivacy) affect tracking consent flows and authentication architecture.
- Can identify a conversion degrading UX problem from a session recording and produce a testable hypothesis within hours.
- Demonstrable use of agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human in the loop practices.
Benefits
- Competitive salary
- Medical insurance package with extended coverage to dependents
- Attractive annual leave entitlement including birthday and work anniversary
- Work Flexibility Adoption: Flexi work hour and hybrid or remote set up
- Aspire career alternatives through internal mobility program
- Crypto.com visa card provided upon joining
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