PR Specialist
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Key skills for this role
About the Role
Sungrow MENA & Central Asia seeks a PR Specialist to build media relationships, plan integrated PR campaigns, and manage social media content for LinkedIn and Instagram. The role requires strong storytelling, media relations, and social media expertise to elevate brand presence across the region.
Key Skills for This Role
Responsibilities
- Build, maintain, and expand relationships with regional media, industry influencers, content creators, and strategic partners
- Identify and develop new media partnership opportunities, speaking opportunities, and PR collaboration initiatives
- Plan and execute integrated PR campaigns to support business objectives, product launches, and brand building initiatives
- Write and edit press releases, executive byline articles, media pitches, thought leadership content, and other corporate communications materials
- Develop, manage, and optimize LinkedIn and Instagram content strategies tailored to regional market dynamics
- Monitor social media and campaign performance, providing insights and recommendations to improve engagement, reach, and brand visibility
- Monitor media coverage and online sentiment, supporting issues management and crisis communication activities
- Collaborate closely with regional marketing, product, and business teams to ensure consistent and impactful communications
Requirements
- Native level English with exceptional writing, editing, and storytelling skills
- 3–5 years of experience in public relations, media relations, corporate communications, or related fields
- Proven experience pitching and securing media coverage independently
- Experience managing corporate social media accounts, particularly LinkedIn and Instagram
- Strong interpersonal and relationship building skills
- Highly organized, proactive, and capable of managing multiple projects simultaneously
- Ability to remain calm under pressure and respond quickly to emerging issues
Full Job Posting
Role Overview
- We're looking for a proactive communications professional who can combine strong storytelling, media relations, and social media expertise to elevate our brand presence across the MENA and Central Asia regions.
Key Responsibilities
- Build, maintain, and expand relationships with regional media, industry influencers, content creators, and strategic partners.
- Identify and develop new media partnership opportunities, speaking opportunities, and PR collaboration initiatives across the region.
- Plan and execute integrated PR campaigns to support business objectives, product launches, and brand building initiatives.
- Write and edit press releases, executive byline articles, media pitches, thought leadership content, and other corporate communications materials.
- Develop, manage, and optimize LinkedIn and Instagram content strategies tailored to regional market dynamics and cultural preferences.
- Monitor social media and campaign performance, providing insights and recommendations to improve engagement, reach, and brand visibility.
- Monitor media coverage and online sentiment, supporting issues management and crisis communication activities when required.
- Collaborate closely with regional marketing, product, and business teams to ensure consistent and impactful communications.
Requirements
- Native level English with exceptional writing, editing, and storytelling skills.
- 3–5 years of experience in public relations, media relations, corporate communications, or related fields.
- Proven experience pitching and securing media coverage independently.
- Experience managing corporate social media accounts, particularly LinkedIn and Instagram.
- Strong interpersonal and relationship building skills, with the ability to work effectively across different cultures and stakeholders.
- Highly organized, proactive, and capable of managing multiple projects simultaneously in a fast paced environment.
- Ability to remain calm under pressure and respond quickly to emerging issues.
Preferred Qualifications
- Arabic language proficiency is highly preferred.
- Experience in renewable energy, clean technology, sustainability, or B2B technology industries is highly preferred.
- Existing relationships with media and industry networks across MENA and/or Central Asia are a plus.
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