PR Manager

Company Overview

Role Overview

Key Responsibilities

• Develop and execute PR strategies and communication plans for the Daylife portfolio.
• Manage media pitching, press releases, media enquiries, interview coordination, and proactive story development.
• Build relationships with UAE and international media, editors, journalists, influencers, and lifestyle networks.
• Drive PR coverage for campaigns, events, collaborations, launches, and seasonal moments.
• Manage influencer and VIP engagement, including invitations, hosting, and relationship building.
• Attend key daylife events and activations to support media and influencer engagement on the ground.
• Identify PR opportunities, partnerships, and cultural moments that strengthen brand positioning.
• Coordinate with external partners while maintaining in-house ownership and execution.
• Monitor media coverage, PR performance, and competitor activity and provide regular reporting.
• Work with Marketing, Creative, and Operations teams to ensure consistent brand messaging.

Ideal Candidate

• 4–5 years of PR experience with a strong agency background in luxury hospitality, fine-dining, and nightlife.
• Strong existing network of UAE media, lifestyle editors, influencers, and industry contacts.
• Previous PR agency experience is highly preferred.
• Excellent interpersonal and English communication skills; additional European languages are highly preferred.
• Hands-on execution experience is required rather than solely managing agencies or external partners.
• Strong understanding of Dubai’s luxury lifestyle, hospitality, and entertainment landscape.
• Strong written and verbal communication skills with storytelling ability.
• Confidence working with senior stakeholders, media, influencers, VIPs, and operational teams.
• Highly organized, proactive, and able to manage multiple brands, events, and priorities.
• Flexibility to attend events and activations outside standard office hours when required.