Performance Marketing Specialist
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Key skills for this role
About the Role
We are seeking a Performance Marketing Specialist with 2-4 years of experience to plan, execute, and optimize digital campaigns across platforms.
Key Skills for This Role
Responsibilities
- Plan, execute, and manage digital marketing campaigns across all platforms
- Leverage AI tools for content generation, personalization, campaign optimization, and predictive analytics
- Analyze and report campaign performance using Google Ads, Meta Business Suite, and AI powered analytics tools
- Collaborate with content teams to create marketing assets (ad copy, emails, etc.)
- Keep up to date with digital marketing trends, especially AI/ML applications
- Develop experiments and initiatives to grow revenue in the digital ecosystem
Requirements
- 2 4 years of experience in digital marketing with demonstrable success across major channels
- Experience using AI based tools for marketing purposes (e.g., Jasper, Copy.ai, ChatGPT, Midjourney)
- Hands on experience with Google Ads, SEM, social media advertising
- Strong analytical skills with experience in marketing analytics dashboards
- Excellent communication skills
Full Job Posting
Role Summary
- As a Performance Marketing Specialist, you will be responsible for executing and optimizing digital campaigns across channels to drive traffic, engagement, and conversions. You’ll work closely with cross functional teams including content, social media and graphic design.
Key Responsibilities
- Plan, execute, and manage digital marketing campaigns across All the platforms.
- Leverage AI tools for content generation, personalization, campaign optimization, and predictive analytics.
- Analyze and report campaign performance using platforms like Google Ads, Meta Business Suite, and AI powered analytics tools.
- Collaborate with content teams to create marketing assets (ad copy, emails, etc.), occasionally using AI writing assistants.
- Keep up to date with digital marketing trends, especially advancements in AI/ML applications for marketing.
- Come up with experiments and initiatives to grow the revenue in the digital ecosystem
Requirements
- 2 4 years of experience in digital marketing with demonstrable success across major channels.
- Experience using AI based tools for marketing purposes (examples: Jasper, Copy.ai, ChatGPT, Midjourney for creatives, or similar).
- Hands on experience with Google Ads, SEM, social media advertising.
- Strong analytical skills with experience in marketing analytics dashboards.
- Excellent communication skills, with an ability to craft compelling messaging with or without AI assistance.
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