Performance Marketing Specialist
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Richmond Properties seeks a Performance Marketing Specialist to lead digital and offline campaigns for luxury real estate projects in Dubai. The role requires hands-on experience with Meta Ads, Google Ads, and analytics tools to drive lead generation and ROI.
Key Skills for This Role
Responsibilities
- Develop and execute integrated marketing campaigns across digital (social media, email, PPC), print, events, and strategic partnerships
- Collaborate with sales and senior leadership to align messaging and maximize impact
- Lead property launch campaigns for ultra luxury, off plan, and smart tech enabled homes
- Manage timeline, budgets, vendor relationships (design, media, production), ensuring delivery excellence
- Track campaign performance using analytics tools (e.g. Google Analytics, CRM dashboards), producing actionable insights and ROI reporting
- Maintain consistency in messaging, branding, and tone across all channels
- Stay ahead of local and global real estate marketing trends
Requirements
- Hands on experience with Meta Ads Manager (Conversion & Lead Gen objectives)
- Solid background in Google Ads (Search, Display, YouTube) campaign strategy & management
- Good understanding of performance funnels, UTM tracking, and retargeting systems
- Prior experience in CRM systems, lead automation, and WhatsApp/Email nurturing tools
- Ability to manage campaign budgets, perform A/B testing, and optimize for Cost per Lead (CPL)
- Domain experience in real estate, especially in Dubai, is highly preferred
- Familiarity with GA4, Hubspot, Zapier, Meta Pixel & Conversion API, and campaign reporting dashboards
Full Job Posting
Role Overview
- We’re seeking a dynamic Performance Marketing Specialist to lead strategic marketing and communications campaigns that elevate Richmond’s brand, drive growth, and foster meaningful engagement with both local and international high net worth investors.
- You will directly impact lead generation, performance marketing, and sales enablement across our active and upcoming real estate projects.
Key Responsibilities
- Develop and execute integrated marketing campaigns across digital (social media, email, PPC), print, events, and strategic partnerships.
- Collaborate with sales, and senior leadership to align messaging and maximize impact.
- Lead property launch campaigns—especially for ultra luxury, off plan, and smart tech enabled homes.
- Manage timeline, budgets, vendor relationships (design, media, production), ensuring delivery excellence.
- Track campaign performance using analytics tools (e.g. Google Analytics, CRM dashboards), producing actionable insights and ROI reporting.
- Maintain consistency in messaging, branding, and tone across all channels.
- Stay ahead of local and global real estate marketing trends—especially around smart homes, new infrastructure (e.g., Blue Line Metro), and investor behaviors.
Your Profile
- Strong hands on experience with Meta Ads Manager (Conversion & Lead Gen objectives)
- Solid background in Google Ads (Search, Display, YouTube) campaign strategy & management
- Good understanding of performance funnels, UTM tracking, and retargeting systems
- Prior experience in CRM systems, lead automation, and WhatsApp/Email nurturing tools
- Ability to manage campaign budgets, perform A/B testing, and optimize for Cost per Lead (CPL)
- Domain experience in real estate, especially in Dubai, is highly preferred
- Familiarity with GA4, Hubspot, Zapier, Meta Pixel & Conversion API, and campaign reporting dashboards
Soft Skills & Attributes
- Highly analytical, performance driven mindset
- Process oriented with structured campaign thinking
- Fast turnaround capabilities under pressure
- Clear communicator who can work closely with creative/content teams
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Richmond Properties
Off Plan Sales Director
Dubai, UAE
Richmond Properties seeks an experienced Associate Sales Director – Off Plan to lead and scale their off-plan real estate division in Dubai. The role involves driving revenue, building a high-performing team, and managin
Property Consultant - Secondary
Dubai, UAE
Richmond Properties seeks an ambitious Property Consultant for Dubai's secondary market. You will manage listings, advise clients, and close transactions in a commission-driven environment. Ideal candidates have real est
Property Consultant - Off Plan
Dubai, UAE
Richmond Properties seeks a Property Consultant to assist clients in buying, selling, and renting properties in Dubai. The role offers high commission, qualified leads, and marketing support. Requires strong communicatio
Full Stack Engineer
Dubai, UAE
Richmond Properties is looking for a Full Stack Developer to take ownership of their digital ecosystem, building and scaling internal tools, websites, and integrations that impact revenue and agent performance. You will
Receptionist
Dubai, UAE
Richmond Properties is looking for a professional and welcoming Receptionist to be the first point of contact for clients and visitors at their Dubai office. The role involves greeting clients, managing calls, meeting ro
Senior Photographer
Dubai, UAE
Richmond Properties is seeking a Senior Photographer to lead real estate photography for luxury properties in Dubai. The role involves managing the photography booking process, conducting shoots, leading a team, and ensu
Senior Graphic Designer
Dubai, UAE
Richmond Properties, a luxury real estate brokerage, is looking for a Senior Graphic Designer to join their marketing team. The role involves producing high-quality visual materials for marketing, sales, digital, social,
Senior Graphic Designer
Dubai, UAE
Richmond Properties, a luxury real estate brokerage in Dubai, seeks a Senior Graphic Designer to produce high-quality visual content across marketing, sales, digital, and social channels. The role requires a strong portf
Off Plan Sales Director
Dubai, UAE
Property Consultant - Secondary
Dubai, UAE
Property Consultant - Off Plan
Dubai, UAE
Full Stack Engineer
Dubai, UAE
Receptionist
Dubai, UAE
Senior Photographer
Dubai, UAE
Senior Graphic Designer
Dubai, UAE
Senior Graphic Designer
Dubai, UAE