Performance Marketing Manager
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Key skills for this role
About the Role
Seeking a Marketing Manager to drive revenue through lead generation, campaign optimization, and analytics, requiring strong skills in Google Ads and performance marketing.
Key Skills for This Role
Responsibilities
- Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.).
- Manage and optimize paid campaigns: Google Ads (Search + Display) and Meta Ads (Facebook/Instagram).
- Create and optimize high converting landing pages for each key course.
- Build complete marketing funnels: Ad → Landing Page → Lead Form → Follow up → Conversion.
- Conduct A/B testing (headlines, CTAs, layouts) to improve conversion rates.
- Track and report on website traffic, lead generation numbers, conversion rates, and campaign performance.
- Work closely with sales team to improve lead quality and increase conversion to enrollments.
- Plan and execute email campaigns (Mailchimp or similar) and WhatsApp campaigns for lead nurturing.
- Identify and test new lead sources (Coursetakers, partnerships, aggregators).
Requirements
- Experience in performance marketing and lead generation
- Proficiency in Google Ads (Search + Display) and Meta Ads
- Experience with landing page creation and optimization
- Strong analytical skills for reporting and performance tracking
- Experience with CRM, email marketing, and WhatsApp campaigns
- Ability to work closely with sales team to improve lead quality
Full Job Posting
Primary Objective
- We are looking for a Marketing Manager who can directly drive revenue growth through lead generation, website optimization, conversion improvement, and campaign performance.
- This is NOT a branding only role. It is a performance driven, revenue focused role.
Key Responsibilities
- Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.).
- Manage and optimize paid campaigns: Google Ads (Search + Display) — Mandatory, Meta Ads (Facebook/Instagram).
- Create and optimize high converting landing pages for each key course.
- Build complete marketing funnels: Ad → Landing Page → Lead Form → Follow up → Conversion.
- Conduct A/B testing (headlines, CTAs, layouts).
- Ensure landing pages are conversion focused, clear, persuasive, and sales driven.
- Track and report on website traffic, lead generation numbers, conversion rates, and campaign performance.
- Provide weekly/monthly performance reports.
- Use data to identify gaps and optimize campaigns and funnels.
- Work closely with sales team to improve lead quality and increase conversion to enrollments.
- Understand which leads convert vs. not, and optimize accordingly.
- Plan and execute email campaigns (Mailchimp or similar) and WhatsApp campaigns for lead nurturing.
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