Performance Marketing Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
MindBase Education Group seeks a Senior Performance Marketing Manager to own paid media across multiple education brands. The role requires 10-12 years of hands-on experience managing Google Ads and Meta campaigns, with a focus on lead generation and ROI.
Key Skills for This Role
Responsibilities
- Own full Google Ads setup across all group brands including campaign architecture, bidding strategy, budget allocation and optimization
- Run Meta campaigns end to end including campaign structure, audience segmentation, creative direction and performance optimization
- Manage paid media simultaneously across multiple education brands with different audiences and performance benchmarks
- Work with sales team and CRM to close the loop between lead quality and conversion
- Build and manage retargeting sequences extending into direct channels including email and WhatsApp
- Assess and manage existing agency relationships and hold external vendors to clear performance standards
Requirements
- 10 12 years of hands on paid media experience
- Track record of managing significant budgets across Google and Meta simultaneously
- Demonstrable cost per lead improvements on accounts personally ran
- Multi brand or multi client management experience
- B2C lead generation experience
- Education sector experience is a strong advantage
Full Job Posting
Role Overview
- MindBase Education Group is a UAE based multi brand education group looking for a Senior Performance Marketing Manager to take full ownership of paid media across all group brands.
What You Will Do
- Own the full Google Ads setup across all group brands including campaign architecture, bidding strategy, budget allocation and ongoing optimization
- Conduct independent account audits and identify structural issues quickly
- Manage Search, Performance Max, Display and YouTube campaigns in a lead generation context
- Handle conversion tracking, pixel audits, GA4 integration and offline conversion imports
- Run Meta campaigns end to end including campaign structure, audience segmentation, creative direction and performance optimization
- Navigate attribution challenges honestly and build retargeting across the full funnel
- Brief and evaluate creative with a clear view of what converts
- Manage paid media simultaneously across multiple education brands with different audiences, propositions and performance benchmarks
- Allocate budgets across brands based on ROI and seasonal demand
- Build brand level dashboards that give leadership honest, real time visibility
- Work with the sales team and CRM to close the loop between lead quality and conversion
- Maintain clean UTM structure across all campaigns so attribution is reliable
Requirements
- 10 to 12 years of hands on paid media experience, whether agency or in house, but always personally inside the accounts
- A track record of managing significant budgets across Google and Meta at the same time
- Demonstrable cost per lead improvements on accounts you personally ran
- Multi brand or multi client management experience
- B2C lead generation is a minimum requirement. Education sector experience is a strong advantage
- You can open an account, run an audit and identify what is wrong within the first half hour
- You know the difference between a lead that looks cheap and one that actually converts
- You can spot attribution fraud, inflated impression share and agency vanity metrics
- You build dashboards that surface problems quickly
- You communicate clearly upward: what is working, what is not, and what decision is needed
- You are accountable. If a campaign underperforms, you say so before being asked
- You work with urgency
What MindBase Offers
- Direct access to senior leadership and genuine decision making authority over the performance function
- Multi brand scale with meaningful budgets across a group that has been operating for over 25 years
- A team actively investing in AI tools, systems and operational infrastructure
- Competitive compensation in line with genuine senior experience
- The opportunity to build the performance marketing function from the ground up
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Mind Base Education
Sales Executive (Russian Speaker)
Dubai, UAE
Mind Base Education seeks a Sales Executive (Russian Speaker) to generate student enrollments by converting inquiries into registrations. The role involves achieving sales targets, managing leads in CRM, and guiding pros
Math Teacher (Middle & High School, Part-Time, Remote)
Abu Dhabi, UAE
Mind Base Education seeks a part-time Secondary Math Teacher for grades 6-12 in a remote, inquiry-based online school. You will deliver live synchronous lessons, use LMS data to support students, and make math engaging.
Part-Time Science & Mathematics Teacher
Dubai, UAE
Mind Base Education seeks a dedicated Science & Mathematics Teacher to deliver engaging lessons to students across various academic levels. The role involves planning lessons, assessing performance, and providing academi
Part-Time Native-Level English Teacher
Dubai, UAE
Mind Base Education seeks a part-time Native-Level English Teacher for its sister company Express English Language Training Center in JLT, Dubai. The role involves planning and delivering engaging English lessons, assess
Native Level English Teacher
Dubai, UAE
Mind Base Education seeks a part-time Native-Level English Teacher for its sister company in JLT, Dubai. The role involves planning and delivering engaging English lessons, assessing student progress, and fostering a pos
Sales Executive (Russian Speaker)
Dubai, UAE
Mind Base Education seeks a Russian-speaking Sales Executive to deliver exceptional customer service, convert enquiries into enrollments, and build long-term relationships with students and families. The role involves sa
Part-Time Science and Maths Teacher
Abu Dhabi, UAE
Mind Base Education seeks a dedicated Science and Mathematics Teacher to deliver engaging lessons to students across various academic levels. The ideal candidate will have a Bachelor's degree in a related field, previous
Native Level IELTS Teacher
Dubai, UAE
Mind Base Education is seeking a full-time, on-site Native Level IELTS Teacher in Dubai to deliver engaging IELTS preparation classes. The role requires strong teaching skills, native-level English proficiency, and exper
Sales Executive (Russian Speaker)
Dubai, UAE
Math Teacher (Middle & High School, Part-Time, Remote)
Abu Dhabi, UAE
Part-Time Science & Mathematics Teacher
Dubai, UAE
Part-Time Native-Level English Teacher
Dubai, UAE
Native Level English Teacher
Dubai, UAE
Sales Executive (Russian Speaker)
Dubai, UAE
Part-Time Science and Maths Teacher
Abu Dhabi, UAE
Native Level IELTS Teacher
Dubai, UAE