Performance Marketing Lead
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Key skills for this role
About the Role
IZIL Beauty seeks a Performance Marketing Lead to develop and execute digital marketing campaigns driving online sales, spa bookings, and customer acquisition. Requires 5+ years experience in performance marketing, expertise in Meta Ads, Google Ads, and analytics tools, and a data-driven approach.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive performance marketing strategies aligned with business objectives.
- Manage customer acquisition, lead generation, and retention campaigns across multiple digital channels.
- Define and monitor KPIs including ROAS, CAC, CPA, LTV, conversion rates, and revenue growth.
- Plan, launch, and optimize campaigns across Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and other platforms.
- Manage advertising budgets and forecast performance.
- Drive traffic and conversions for the e commerce platform; conduct A/B testing on landing pages and ad creatives.
- Collaborate with CRM teams to improve customer retention and repeat purchase rates.
- Analyze campaign performance, build dashboards, and present results to management.
Requirements
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or related field
- 5+ years of experience in performance marketing or digital marketing
- Experience in beauty, skincare, wellness, luxury retail, or e commerce industries preferred
- Proven track record of managing significant advertising budgets and achieving measurable growth
- Strong expertise in Meta Business Manager, Google Ads, Google Analytics 4, Google Tag Manager, Looker Studio, TikTok Ads Manager
- Experience with attribution models, tracking implementation, and conversion optimization
Full Job Posting
Overview
- The Performance Marketing Lead will be responsible for developing, executing, and optimizing digital marketing campaigns to drive online sales, spa bookings, retail traffic, and customer acquisition.
- The ideal candidate combines analytical expertise with creative thinking and has a proven track record of delivering measurable growth through paid media, conversion optimization, and data driven marketing strategies.
Key Responsibilities
- Develop and execute comprehensive performance marketing strategies aligned with business objectives.
- Manage customer acquisition, lead generation, and retention campaigns across multiple digital channels.
- Define and monitor key performance indicators (KPIs) including ROAS, CAC, CPA, LTV, conversion rates, and revenue growth.
- Plan, launch, and optimize campaigns across Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and other platforms.
- Continuously optimize campaign performance to maximize return on advertising spend (ROAS).
- Manage advertising budgets and forecast performance.
- Drive traffic and conversions for the IZIL e commerce platform; monitor website performance and customer journeys.
- Conduct A/B testing on landing pages, ad creatives, and conversion funnels.
- Work closely with the e commerce team to improve user experience and conversion rates.
- Collaborate with CRM teams to improve customer retention and repeat purchase rates.
- Support email, SMS, and loyalty marketing initiatives.
- Develop audience segmentation strategies to improve campaign effectiveness.
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 5+ years of experience in performance marketing or digital marketing.
- Experience in beauty, skincare, wellness, luxury retail, or e commerce industries preferred.
- Proven track record of managing significant advertising budgets and achieving measurable growth.
- Strong expertise in Meta Business Manager, Google Ads, Google Analytics 4, Google Tag Manager, Looker Studio, TikTok Ads Manager.
- Experience with attribution models, tracking implementation, and conversion optimization.
- Knowledge of SEO, CRM, and marketing automation is an advantage.
Success Metrics
- Revenue growth from digital channels
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Conversion Rate Optimization (CRO)
- Lead generation and spa booking growth
- Customer Lifetime Value (LTV)
- E commerce sales performance
What We Offer
- Opportunity to work with a leading luxury beauty brand in the GCC.
- Career growth and leadership opportunities.
- Dynamic and innovative work environment.
- Competitive compensation and performance based incentives.
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