Head of E-commerce & Digital Growth
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Key skills for this role
About the Role
Izil Beauty is looking for a commercially driven Head of E-commerce & Digital Growth to lead global DTC business, driving customer acquisition, conversion, retention, and profitability.
Key Skills for This Role
Responsibilities
- Define and execute Izil's global e commerce growth strategy.
- Develop annual, quarterly and monthly growth plans and identify growth opportunities across markets, customer segments and product categories.
- Own key business metrics including Revenue Growth, Gross Margin, Conversion Rate, AOV, CAC, MER, ROAS, Repeat Purchase Rate, LTV, and Customer Retention.
- Lead customer acquisition strategy across paid, owned and organic channels.
- Lead Izil's SEO strategy and organic growth roadmap.
- Own the end to end digital customer journey and lead conversion rate optimization initiatives.
- Lead the CRM strategy and plans to improve customer retention, loyalty and repeat purchase.
- Own digital merchandising strategy across the website.
- Partner with Operations, Supply Chain and Customer Experience teams to deliver an exceptional post purchase experience.
- Own the digital product and e commerce roadmap and act as business owner for Salesforce Commerce & Commerce Cloud.
- Lead the e commerce and digital growth function, establishing reporting frameworks, dashboards and KPI reviews.
Requirements
- 8+ years of experience in e commerce, digital commerce, DTC or growth leadership roles
- Proven experience leading and scaling direct to consumer businesses
- Strong commercial and financial acumen with ownership of growth and profitability metrics
- Experience managing multi market and international e commerce businesses
- Strong understanding of customer acquisition, CRM, retention, conversion optimization and digital merchandising
- Experience leading digital product, website or technology projects
- Strong project management and stakeholder management capabilities
- Experience working with enterprise e commerce ecosystems
Full Job Posting
About Izil Beauty
- Izil Beauty transforms Moroccan rituals into modern self care, empowering women worldwide with nature powered, science backed products.
- The company is expanding internationally and seeks a high impact Head of E commerce & Digital Growth.
The Opportunity
- Seeking a commercially driven leader to own and accelerate Izil's global direct to consumer business.
- Responsible for defining and executing growth strategy across customer acquisition, conversion, retention, customer experience and profitability.
- Requires a combination of commercial acumen, growth expertise, customer understanding, technology leadership and operational excellence.
Key Responsibilities
- Define and execute Izil's global e commerce growth strategy.
- Develop annual, quarterly and monthly growth plans.
- Identify growth opportunities across markets, customer segments and product categories.
- Build commercial forecasts and performance roadmaps.
- Drive sustainable and profitable growth across all digital markets.
- Own key business metrics including Revenue Growth, Gross Margin, Contribution Margin, Conversion Rate, AOV, CAC, MER, ROAS, Repeat Purchase Rate, LTV, Customer Retention.
- Lead customer acquisition strategy across paid, owned and organic channels.
- Lead Izil's SEO strategy and organic growth roadmap.
- Own the end to end digital customer journey and lead conversion rate optimization.
- Lead the CRM strategy and plans to improve customer retention, loyalty and repeat purchase.
- Own digital merchandising strategy across the website.
- Partner with Operations, Supply Chain and Customer Experience teams.
Experience & Qualifications
- 8+ years of experience in e commerce, digital commerce, DTC or growth leadership roles.
- Proven experience leading and scaling direct to consumer businesses.
- Strong commercial and financial acumen with ownership of growth and profitability metrics.
- Experience managing multi market and international e commerce businesses.
- Strong understanding of customer acquisition, CRM, retention, conversion optimization and digital merchandising.
- Experience leading digital product, website or technology projects.
- Strong project management and stakeholder management capabilities.
- Experience working with enterprise e commerce ecosystems.
Preferred Technology Experience
- Salesforce Commerce Cloud
- Salesforce Marketing Cloud
- Salesforce Service Cloud
- Digital Media (Meta, Snapchat, Google, TikTok)
- Looker Studio, Power BI or equivalent analytics platforms
The Ideal Candidate
- Thinks like a business owner, not a channel manager.
- Understands how acquisition, conversion, retention, customer experience, operations and technology work together.
- Commercially minded, highly analytical and comfortable leading both strategic initiatives and complex cross functional projects.
- Knows how to build and scale a world class direct to consumer business.
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