Paid Social Media Coordinator

Optimisation Schedule & Workflow Management Own and manage the team's optimisation schedule — ensuring recurring tasks (bid reviews, keyword analysis, match type audits, negative keyword management, Quality Score reviews) are completed on cadence across all accounts.

Track and document all optimisation actions taken across accounts, maintaining a structured log that supports knowledge sharing and performance attribution.

Flag performance anomalies, budget pacing issues, and optimisation opportunities to the Paid Search Lead for direction and action.

Support the implementation of smart bidding strategies and automated rules as directed by the Paid Search Lead.

Insights & Reporting Review daily, weekly, monthly, and quarterly performance reports across paid search accounts, comparing data from internal business tools, SA360, and analytics platforms.

Translate performance data into clear, structured insights summaries for the Paid Media Specialists and Search Lead as well as broader stakeholder communications.

Assist in the development and maintenance of reporting templates and dashboards to ensure consistency and efficiency in insights communication.

Support the communication of test-and-learn outcomes — documenting results, summarising findings, and helping the team apply learnings across accounts.

Keyword & Ad Copy Management Assist in keyword research, expansion, and refinement — including match type management, search term analysis, and negative keyword curation across all accounts.

Support the build and QA of Responsive Search Ads (RSAs), ad extensions, and promotional copy in line with the testing roadmap set by the Paid Search Lead.

Ensure all ad copy and promotional messaging has been reviewed against compliance and regulatory guidelines before trafficking.

Coordinate with the Creative and Compliance teams to manage asset timelines and approval workflows.

Compliance & Quality Assurance Assist in ensuring all live campaigns, ad copy, and targeting configurations meet platform policies and Easygo's regulatory requirements across all active markets.

Maintain compliance checklists and QA frameworks; conduct pre-launch and periodic reviews of campaign settings against agreed standards.

Flag policy risks or non-compliant activity to the Paid Search Lead promptly.

Competitor & Market Monitoring Conduct regular competitor search landscape analysis — monitoring share of voice, ad copy trends, keyword movements, and promotional activity.

Summarise findings and communicate relevant competitor intelligence to the Paid Search Lead and Specialists to inform strategy.

Cross-team Coordination Act as a coordination point between the paid search team and internal stakeholders including SEO, Creative, Compliance, and Analytics — managing communications, asset requests, and task tracking.

Support the Paid Search Lead in cross-functional planning processes, including budget tracking, campaign calendars, and promotional planning.

Assist with onboarding new tools, platforms, or processes as directed by the Paid Search Lead.

Your track record: 1–2 years of experience in paid search, digital marketing, or a related field.

Foundational understanding of Google Ads and paid search fundamentals — campaign structure, bidding, match types, Quality Score, and ad formats.

Strong organisational skills — able to manage multiple tasks, deadlines, and accounts simultaneously with high accuracy.

Comfortable working with data; able to compile, organise, and present performance information clearly.

Proficiency in Google Sheets or Excel for reporting and data management.

Strong written communication skills — able to summarise insights clearly and concisely for different audiences.

Bonus points if you also have: Experience with SA360 (Search Ads 360) for campaign management and bid strategy.