Paid Social Media Buyer
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Key skills for this role
About the Role
baaboo Europe OÜ seeks a Paid Social Media Buyer to plan and manage paid social campaigns on Meta, Facebook, Pinterest, and TikTok for e-commerce clients. Requires 2+ years performance marketing experience with focus on paid social, data-driven decision making, and creative strategy.
Key Skills for This Role
Responsibilities
- Plan and manage paid social campaigns on Meta, Facebook, Pinterest, and TikTok with focus on conversion generation
- Take responsibility for paid social channels including campaign ideas, implementation, and scaling according to strategic business goals
- Contribute to development of performance marketing growth strategy with focus on social ads
- Identify and test new opportunities to improve channel performance
- Develop content ideas and conduct A/B tests
- Take responsibility for creative strategy in paid social, from idea to implementation
- Collaborate closely with design and content teams to create high performing creative assets
- Cross departmental collaboration to continuously optimize growth and marketing strategies
- Create clear, meaningful reports and analyses on all relevant KPIs
Requirements
- Completed degree or training in marketing, business, or comparable field
- At least 2 years practical experience in performance marketing, ideally with focus on paid social / media buying
- Experience managing campaigns on at least one of: Meta, TikTok, Snapchat, Facebook, or Pinterest
- Experience in B2C, ideally e commerce
- Strong affinity for data, tracking, and analytics
- Efficient, goal oriented, and well organized work style
- Ability to work independently and in a team
- Good English skills (written and spoken)
Full Job Posting
About the Role
- We are looking for a Paid Social Media Buyer who combines strategic thinking, creative testing, and data based decision making to scale paid campaigns and achieve measurable growth across social and digital channels.
About Us
- We act as a strategic marketing partner and consulting company for established e commerce companies. Our strength lies in developing profitable marketing ideas, implementing strategic digital performance sales processes, and offering comprehensive consulting services to bring e commerce companies' d
Your Tasks
- Planning and managing paid social campaigns on Meta, Facebook, Pinterest, and TikTok with strong focus on conversion generation.
- Responsibility for paid social channels, including campaign ideas, implementation, and scaling according to strategic business goals.
- Contributing to the development of performance marketing growth strategy with focus on social ads.
- Identifying and testing new opportunities to improve channel performance.
- Developing content ideas and conducting A/B tests.
- Responsibility for creative strategy in paid social, from idea to implementation.
- Close collaboration with design and content teams to create high performing creative assets.
- Cross departmental collaboration to continuously optimize growth and marketing strategies.
- Creating clear, meaningful reports and analyses on all relevant KPIs.
Your Profile
- Completed degree or training in marketing, business, or comparable field.
- At least 2 years practical experience in performance marketing, ideally with focus on paid social / media buying.
- Experience managing campaigns on at least one of: Meta, TikTok, Snapchat, Facebook, or Pinterest.
- Experience in B2C, ideally e commerce.
- Strong affinity for data, tracking, and analytics.
- Efficient, goal oriented, and well organized work style.
- Ability to work independently and in a team.
- Good English skills (written and spoken).
What We Offer
- Flat hierarchies and short decision paths.
- A dynamic and motivated team that supports each other and is tech enthusiastic.
- Challenging and interesting tasks in a young and international environment.
- A modern office with sea view.
- Modern and up to date equipment.
- Performance based compensation.
- Diverse and challenging projects that continuously challenge and expand your skills.
- Regular training opportunities to keep your knowledge up to date.
- Flexible working hours with the possibility to work from home.
Interested?
- Apply online with salary expectations and earliest start date.
- Send application to: hr@baaboo.com
Work Location
- In person
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