Paid Social - Media Buyer
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Key skills for this role
About the Role
We are looking for a German-speaking Paid Social Media Buyer to plan and manage paid social campaigns on Meta, Facebook, Pinterest, and TikTok. You will take ownership of paid social channels, develop content ideas, and collaborate with design teams to drive measurable growth.
Key Skills for This Role
Responsibilities
- Plan and manage paid social campaigns on Meta, Facebook, Pinterest, and TikTok with focus on conversion generation
- Take ownership of paid social channels including campaign ideation, execution, and scaling
- Contribute to development of performance marketing growth strategy with focus on social ads
- Identify and test new opportunities to improve channel performance
- Develop content ideas and conduct A/B testing
- Own creative strategy for paid social from concept to execution
- Brief and collaborate with design and content teams to produce high performing creative assets
- Work cross functionally to continuously optimize growth and marketing strategies
- Create clear, insightful reports and analyses covering all key KPIs
Requirements
- German speaker
- Good German and English language skills
- Degree or completed training in Marketing, Business, or comparable field
- At least 2 years of hands on experience in performance marketing with focus on paid social/media buying
- Experience managing campaigns on Meta, TikTok, Snapchat, Facebook, or Pinterest
- Previous experience in B2C, ideally e commerce
- Strong affinity for data, tracking, and analytics
Full Job Posting
Job Description
- We are looking for a Paid Social Media Buyer who combines strategic thinking, creative testing, and data driven decision making to scale paid campaigns and drive measurable growth across social and digital channels.
- For this role, we are looking for a German speaker with solid experience in Paid Social Media Buying, as the position involves working with German speaking markets, campaigns, and content.
About Us
- We play a critical role as a strategic marketing partner and consulting business for established e commerce companies.
- We specialize in developing profitable marketing ideas, implementing strategic digital performance sales processes, and providing comprehensive consulting services aimed at boosting e commerce companies’ digital marketing channels.
Your Responsibilities
- Plan and manage paid social campaigns on Meta, Facebook, Pinterest, and TikTok with a strong focus on conversion generation
- Take ownership of paid social channels, including campaign ideation, execution, and scaling in line with strategic business goals
- Contribute to the development of the performance marketing growth strategy, with a focus on social ads
- Identify and test new opportunities to improve channel performance
- Develop content ideas and conduct A/B testing
- Own the creative strategy for paid social, from concept to execution
- Brief and collaborate closely with design and content teams to produce high performing creative assets
- Work cross functionally with other departments to continuously optimize growth and marketing strategies
- Create clear, insightful reports and analyses covering all key KPIs
Your Profile
- You are a German speaker
- You have good German and English language skills, both spoken and written
- You hold a degree or completed training in Marketing, Business, or a comparable field
- You have at least 2 years of hands on experience in performance marketing, with a focus on paid social / media buying
- You have solid experience in Paid Social Media Buying
- You have experience managing campaigns on at least one of the following platforms: Meta, TikTok, Snapchat, Facebook, or Pinterest
- You have previous experience in B2C, ideally within e commerce
- You have a strong affinity for data, tracking, and analytics
- You work efficiently, goal oriented, and in a well organized manner
- You are able to work independently as well as collaboratively in a team
What We Offer
- Flat hierarchies and short decision making processes
- A dynamic and motivated team that supports each other and is passionate about technology
- Challenging and interesting tasks in a young and international environment
- A modern office
- Modern and up to date equipment
- Performance related remuneration
- Diverse and challenging projects that continuously challenge and expand your skills
- Regular training opportunities to keep your knowledge up to date
- Flexible working hours with the possibility of working from home
Application Instructions
- Apply online stating salary expectations and earliest possible start date
- Send application to hr@baaboo.com
- Only applications from German speakers with solid experience in Paid Social Media Buying will be considered
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