Paid Search Manager (B2B)

Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs

Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results

Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms

Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals

Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders

Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies

Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs

Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices

Participating in client meetings, performance reviews, and presentations while building strong client relationships

Staying current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices

1.5-3 years of experience managing paid search campaigns within an agency environment

Experience supporting B2B paid search programs across enterprise or mid-market clients preferred

Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with Search Ads 360 (SA360) is a plus

Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization