National Marketing Specialist- Campaign Management
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Key skills for this role
About the Role
Westburne is seeking a National Marketing Specialist to execute campaign management, multi-channel marketing support, and loyalty program operations. The role requires strong execution in B2B marketing, digital channels, and stakeholder coordination.
Key Skills for This Role
Responsibilities
- Manage and assist in Westburne Inbound Marketing campaign execution, including collaboration with SEM, Social, SEO, CRM, Instore and Partnership teams
- Support go to market planning for supplier programs, product launches and seasonal initiatives
- Create SEO friendly content
- Maintain strong stakeholder relationships with Sales, Branch Managers, suppliers and marketing partners
- Coordinate with agencies, vendors and internal teams to ensure smooth execution
- Maintain campaign documentation, tracking sheets and performance logs
- Assist the National Marketing Manager to optimize campaigns using data signals, audience insights and performance trends
- Coordinate with performance marketers to ensure alignment across channels
- Manage Westburne’s National GMB, Response and Online reputation end to end
- Support Westburne TV Strategy & segmentation, deployment prep and reporting
- Operate the national loyalty program end to end
- Manage member onboarding, communications, rewards catalogue updates and point redemption workflows
Requirements
- Strong execution capability across digital marketing channels
- Experience operating or supporting loyalty programs at scale
- Knowledge of B2B marketing, distribution dynamics and channel partner programs
- Understanding of key performance metrics, including conversions, CVR, CTR, ROAS and funnel stages
- Experience with CRM platforms, segmentation, basic automation and reporting
- Working knowledge of SEO, content creation and web optimization
- Ability to manage stakeholders and maintain cross functional alignment
Full Job Posting
Ideal Candidate Profile
- You excel in structured execution. You understand digital channels, B2B marketing mechanics, and loyalty program operations.
- You move work forward with accuracy, consistency and ownership.
- You can translate strategic direction into actionable tasks, manage stakeholders, support partner programs and ensure campaigns are delivered correctly and on time.
Marketing Operations & Partner Support
- Manage and assist in Westburne Inbound Marketing campaign execution, including collaboration with SEM, Social, SEO, CRM, Instore and Partnership teams.
- Support go to market planning for supplier programs, product launches and seasonal initiatives.
- Create SEO friendly content.
- Maintain strong stakeholder relationships with Sales, Branch Managers, suppliers and marketing partners.
- Coordinate with agencies, vendors and internal teams to ensure smooth execution.
- Maintain campaign documentation, tracking sheets and performance logs.
- Assist the National Marketing Manager to optimize campaigns using data signals, audience insights and performance trends.
- Coordinate with performance marketers to ensure alignment across channels.
- Manage Westburne’s National GMB, Response and Online reputation end to end.
- Support Westburne TV Strategy & segmentation, deployment prep and reporting.
Loyalty Program Management
- Operate the national loyalty program end to end.
- Manage member onboarding, communications, rewards catalogue updates and point redemption workflows.
- Monitor program health metrics including activation, engagement, redemption rate and retention.
- Develop monthly and quarterly program reporting to highlight performance trends.
- Work with suppliers to secure loyalty offers, incentives and promotional tie ins.
- Optimize program design through segmentation, targeted communications and campaign testing.
- Ensure program accuracy, data cleanliness, fraud prevention checks and audit readiness.
What you bring
- Strong execution capability across digital marketing channels.
- Experience operating or supporting loyalty programs at scale.
- Knowledge of B2B marketing, distribution dynamics and channel partner programs.
- Understanding of key performance metrics, including conversions, CVR, CTR, ROAS and funnel stages.
- Experience with CRM platforms, segmentation, basic automation and reporting.
- Working knowledge of SEO, content creation and web optimization.
- Ability to manage stakeholders and maintain cross functional alignment.
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