Menu & Pricing Strategy Manager
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Key skills for this role
About the Role
Americana Restaurants seeks a Menu & Pricing Manager to lead menu engineering and pricing strategy across markets. The role requires data-driven decision making to optimize profitability and customer value perception.
Key Skills for This Role
Responsibilities
- Lead menu engineering analysis (sales mix, contribution margins, product performance)
- Identify opportunities to optimize menu structure, product placement, and mix
- Recommend actions to improve profitability, simplify the menu, and enhance customer decision making
- Support development of core menu, LTOs, and promotional structures from a commercial perspective
- Develop and implement pricing strategies across markets in alignment with brand positioning
- Ensure pricing supports both value perception and margin objectives
- Lead pricing frameworks for new product launches (LTOs and core additions)
- Monitor competitor pricing and market trends to ensure competitiveness
- Define and evolve menu architecture (premium, core, value tiers)
- Support development of value layers and bundling strategies (meals, combos, upgrades)
- Work closely with marketing, finance, supply chain, and operations teams
- Monitor pricing performance, menu mix, and profitability metrics
Requirements
- 7–10+ years of experience in pricing, revenue management, commercial strategy, or menu engineering
- Strong background in QSR, food service, retail, e commerce, or consumer facing businesses with high SKU complexity
- Proven track record of owning pricing strategy and driving measurable impact on revenue and margins
- Experience working across multiple markets / regions with an understanding of localization vs standardization
- Exposure to new product launches (LTOs), promotions, and bundling strategies from a commercial lens
- Experience collaborating closely with finance, marketing, and operations teams on P&L driven decisions
- Strong analytical mindset – comfortable working with large datasets, pricing models, and margin analysis
- Expertise in menu engineering, pricing frameworks, elasticity, and promotional effectiveness
- Advanced skills in Excel / data tools (Power BI / Tableau is a plus)
- Strong stakeholder management and influencing skills
Full Job Posting
Role Overview
- We are looking for a commercially driven and analytical Menu & Pricing Manager to lead menu engineering and pricing strategy across markets.
- This role sits within the marketing function and plays a critical role in shaping the brand’s menu architecture, optimizing profitability, and driving customer value perception.
Key Responsibilities
- Lead menu engineering analysis (sales mix, contribution margins, product performance)
- Identify opportunities to optimize menu structure, product placement, and mix
- Recommend actions to improve profitability, simplify the menu, and enhance customer decision making
- Support development of core menu, LTOs, and promotional structures from a commercial perspective
- Develop and implement pricing strategies across markets in alignment with brand positioning
- Ensure pricing supports both value perception and margin objectives
- Lead pricing frameworks for new product launches (LTOs and core additions)
- Monitor competitor pricing and market trends to ensure competitiveness
- Define and evolve menu architecture (premium, core, value tiers)
- Support development of value layers and bundling strategies (meals, combos, upgrades)
- Work closely with marketing, finance, supply chain, and operations teams
- Monitor pricing performance, menu mix, and profitability metrics
Experience & Skills Required
- 7–10+ years of experience in pricing, revenue management, commercial strategy, or menu engineering
- Strong background in QSR, food service, retail, e commerce, or consumer facing businesses with high SKU complexity
- Proven track record of owning pricing strategy and driving measurable impact on revenue and margins
- Experience working across multiple markets / regions with an understanding of localization vs standardization
- Exposure to new product launches (LTOs), promotions, and bundling strategies from a commercial lens
- Experience collaborating closely with finance, marketing, and operations teams on P&L driven decisions
- Strong analytical mindset – comfortable working with large datasets, pricing models, and margin analysis
- Expertise in menu engineering, pricing frameworks, elasticity, and promotional effectiveness
- Ability to translate data into clear, actionable business recommendations
- Strong understanding of consumer behavior, value perception, and price psychology
- Commercial acumen with a balance of brand thinking + profitability focus
- Advanced skills in Excel / data tools (Power BI / Tableau is a plus)
Leadership & Ownership
- Demonstrated ability to own end to end initiatives, from analysis to execution and impact tracking
- Comfortable operating with high autonomy while providing clear structure and direction to markets
- Strong problem solving and decision making skills under ambiguity
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