Media Relations Lead Specialist
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Key skills for this role
About the Role
Jobholders at this level are experienced professionals capable of conducting work with general directions. They are primarily concerned with developing solutions to challenges w.
Key Skills for This Role
Responsibilities
- Perform internal assessment to identify gaps and requirements in media via traditional channels
- Develop media strategy, approach, policies and processes based on internal assessment and research
- Develop implementation plans, schedule, calendar, and budget for media relations activities
- Develop detailed responses to media mentions in traditional channels
- Identify, assess, recommend, and engage with media partners across traditional channels
- Build and maintain relationships with local, regional and global media partners
- Secure space in various forms of mass media for advertisement through media buying
- Coordinate with Spokesperson for media appearance and prepare for interviews
- Handle external facing communication for traditional channels
- Publish communication, promotional and advertisement material across traditional channels
- Monitor execution of media strategy and recommend corrective actions
- Develop periodical reports highlighting findings for improvement
Requirements
- Experienced professional capable of conducting work with general directions
- Ability to develop solutions to challenges requiring analysis
- Experience in media relations planning and management
Full Job Posting
Job Overview
- Jobholders at this level are experienced professionals capable of conducting work with general directions.
- They are primarily concerned with developing solutions to challenges which require some analysis to understand and resolve.
- They undertake complex operational activities including development of detailed responses to media mentions, securing of space in various forms of mass media, and monitoring performance.
Media Relations Planning and Management
- Perform internal assessment to identify gaps and requirements in the area of media via traditional channels.
- Perform research to identify leading and best practices and policies in media relations to be implemented at ZATCA.
- Develop media strategy, approach, policies and processes based on internal assessment results and research findings.
- Develop implementation plans, schedule, calendar, and budget for media relations activities including traditional channels activities.
- Develop media monitoring and reporting approach and media screening plan to achieve PR goals and objectives.
- Develop detailed responses to media mentions in traditional channels in line with communication strategy.
- Identify, assess, recommend, and engage with media partners across all traditional channels that best fit ZATCA's brand image.
- Build and maintain relationships with local, regional and global media partners ensuring proper media engagement.
- Secure space in various forms of mass media for the advertisement of ZATCA by engaging in media buying.
- Coordinate with the Spokesperson for media appearance, as well as prepare for interviews.
- Handle external facing communication for traditional channels including newspapers, magazines, radio, TV, billboards, etc.
- Publish communication, promotional and advertisement material across ZATCA's traditional channels.
Media Relations Monitoring and Reporting
- Monitor the execution of media strategy, recommend corrective actions for deviations and escalate discrepancies.
- Monitor the dissemination of marketing and communication content for assigned traditional communications channels.
- Develop and distribute surveys and collect media reach metrics and data from all traditional channels.
- Develop periodical reports highlighting findings for improvement based on media monitoring plan.
- Monitor and evaluate media agencies performance in terms of quality, capacity, and cost.
Organization and Operations
- Follow all relevant policies, processes and standard operating procedures.
- Help in solving escalated problems and provide needed support for junior team.
- Escalate complex problems to the relevant person to ensure cases/issues are closed properly.
- Perform other duties as requested.
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