Media Analytics Director
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Key skills for this role
About the Role
Dubai Government Media Office is seeking a Media Analytics Director to lead research, analytics, and media monitoring teams. The role involves developing data-driven communication strategies, managing budgets, and ensuring alignment with Dubai's vision.
Key Skills for This Role
Responsibilities
- Develop the strategy for Media Analytics across Research and Analytics and Media Monitoring teams to support GDMO vision
- Lead teams to deliver objectives through research, data, and reports
- Develop and manage the Media Analytics budget, ensuring proper tracking
- Ensure monthly KPI reports are generated and shared on time
- Establish partnerships to obtain data for decision making
- Set strategy to identify customer requirements for media communications
- Develop framework to evaluate performance of communications (sentiment analysis, media releases, social media, website metrics)
- Lead development of framework for tracking strategic initiatives metrics and impact
- Set framework to monitor social media trending topics and report on key topics
- Develop and identify strategic messages and communication filters for Dubai (Dubai Key Messages)
Requirements
- Minimum 10 years of relevant experience with at least 4 5 years in a similar role
- Minimum 7 years leading and managing teams
- Minimum 3 years managing a budget
- Master's degree in business, finance, economics, or information technology
- Experience with Microsoft Power BI, Tableau, or MicroStrategy
- UAE Nationality required
Full Job Posting
Job Description
- The Media Analytics Director is responsible for using data to make informed decisions across GDMO through strategic implementation of a Research and Analytics team and a Media Monitoring team.
- The role holder supports departments through data, research, reports, and insights that shape communications and activities.
- Also responsible for the unifying 'Dubai Key Messages' matrix of topics aligned with the Dubai Vision.
General Responsibilities
- Develop the strategy for Media Analytics across the Research and Analytics team and the Media Monitoring team.
- Ensure successful implementation of the strategic vision for Media Analytics.
- Lead the teams within Media Analytics to deliver objectives through research, data, and reports.
- Develop and maintain excellent working relationships with Directors across GDMO.
- Develop and manage the Media Analytics budget, working with Finance.
- Ensure monthly KPI reports are generated, shared with Strategy & Excellence on time.
- Develop talent within the MA teams, focusing on soft skills and technical skills.
Research and Analytics
- Establish partnerships with service providers and governments to obtain data for decision making.
- Set strategy to identify GDMO's customer requirements for media communications.
- Ensure development of strategy to assess external environment (media landscape, competition, trends).
- Ensure development of framework to evaluate performance of current communications (sentiment analysis, media releases, social media, website metrics).
- Ensure development of a fact sheet on Dubai and Leadership using statistics from Dubai government.
- Implement fact checking services to ensure correctness of information.
- Lead development of framework for tracking strategic initiatives metrics and impact.
- Set requirements for research and analytics platforms for self service access.
- Ensure GDMO departments are provided with research from multiple sources.
- Actively drive strategic planning by disseminating strategic reports across local, regional, and international markets.
Media Monitoring
- Set framework to monitor, track, and report on social media trending topics and content.
- Lead development and implementation of platforms for monitoring social media topics and trends.
- Ensure potential crisis situations are monitored via alerts and flagged appropriately.
Dubai Key Messages
- Develop and identify strategic messages and communication filters for Dubai.
- Drive selection of focus markets and key messages to communicate within markets.
- Ensure regular sentiment analysis reports are conducted across Dubai Key Messages globally.
- Drive development of case studies, industry reports, and trend reports to showcase GDMO as best in class.
Crisis Comms
- Study the impact of crisis comms messages and use learnings for future communications.
Qualifications
- Minimum 10 years of relevant experience with at least 4 5 years in a similar role.
- Minimum 7 years leading and managing teams.
- Minimum 3 years managing a budget.
- Master's degree in business, finance, economics, or information technology.
- Experience with Microsoft Power BI, Tableau, or MicroStrategy.
Key Performance Indicators
- On time completion of reports (%)
- Reports, case studies, white papers created (#)
- Adoption of self service platform by relevant teams across GDMO (%)
- Social media and news monitoring success rate (%)
Additional Information
- Job Category: Statistical
- Advertiser: Dubai Government Media Office
- Required Nationality: UAE Only
- Monthly Salary: Above 50000
- Schedule Time: Full time
- Job Posting: 29/06/2026
- Unposting Date: 28/08/2026
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