MEA Partner Activation Manager
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About the Role
Responsible for partner activation strategies, relationship management, performance analysis, and market insights in the Middle East and Africa region.
Key Skills for This Role
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Job Summary
The MEA Partner Activation Manager will be responsible for driving the successful activation, engagement, and performance of Pierre Fabre SA's partners across the Middle East and Africa region, ensuring alignment with global strategies and local market needs.
Job Responsibilities
- Develop and execute comprehensive partner activation strategies and programs tailored to the MEA region, encompassing onboarding, training, marketing, and ongoing support.
- Cultivate strong relationships with key partner contacts, acting as a primary point of contact and ensuring high levels of partner satisfaction and engagement.
- Monitor and analyze partner performance metrics, identifying areas for improvement and developing initiatives to optimize sales, market share, and brand presence.
- Collaborate closely with internal sales, marketing, and product teams to ensure partners have access to the necessary resources, tools, and information.
- Plan and execute partner marketing initiatives, including co-marketing campaigns, events, and digital activations, to drive demand and generate leads.
- Provide regular reports on partner activation progress, performance, and market insights to senior management.
- Identify and recruit new strategic partners within the MEA region to expand market reach and achieve business objectives.
- Ensure partners adhere to Pierre Fabre SA's brand guidelines, compliance policies, and commercial agreements.
Job Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 5+ years of experience in partner management, channel sales, or business development roles, preferably within the FMCG, pharmaceutical, or cosmetic industry.
- Proven track record of successfully activating and growing partner networks in the Middle East and Africa.
- Strong understanding of the MEA market dynamics, cultural nuances, and business practices.
- Excellent communication, interpersonal, and negotiation skills with the ability to build rapport and influence stakeholders at all levels.
- Demonstrated ability to develop and execute strategic plans and achieve measurable results.
- Proficiency in English and French is required; Arabic is a significant advantage.
- Willingness to travel extensively across the MEA region.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Proactive, self-motivated, and results-oriented with a strong sense of ownership.
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